Gregory P Shea

• George Day and Gregory P Shea (2021), Innovating How Innovation Works at Procter & Gamble, Strategy & Leadership.
• George Day and Gregory P Shea (2019), Grow Faster by Changing Your Innovation Narrative, MIT Sloan Management Review. Abstract

  Companies that grow sales faster than industry rivals articulate a coherent, compelling innovation narrative and rely on four powerful levers to make it a reality.

Past Courses

• EDCL7110 - Marketing For Executives

  This course is embedded in block of three courses focusing on business acumen. This course focuses on strategic marketing. Topics covered include research and practices related to branding, managing innovation, customer contact and customer service, communication in business, crisis communication, the interaction of marketing and strategy, and the impact of marketing on organizational effectiveness. Prerequisite: Enrollment in Penn Chief Learning Officer program.

Knowledge @ Wharton

• How Mortgage Lock-In Is Quietly Pushing Up House Prices, Knowledge @ Wharton - 06/16/2026
• Does Q&A Boost Engagement?, Knowledge @ Wharton - 06/16/2026
• 2026 Best Countries Index, Knowledge @ Wharton - 06/16/2026
• Understanding Congress’ Impact on Financial Markets, Knowledge @ Wharton - 06/12/2026
• The Science Behind Elite Athletic Performance, Knowledge @ Wharton - 06/10/2026
• Breaking Down the Biggest World Cup Ever, Knowledge @ Wharton - 06/10/2026
• Automation Doesn’t Just Cut Jobs. It Slows Career Progression, Knowledge @ Wharton - 06/09/2026
• How Instant Payments Expose Banks to New Risks, Knowledge @ Wharton - 06/09/2026
• How Sports Are a Local Growth Engine, Knowledge @ Wharton - 06/09/2026
• The Hidden Psychology of Vacation Envy, Knowledge @ Wharton - 06/09/2026