Gregory P Shea

Gregory P Shea
  • Adjunct Professor (MBA/WEMBA)

Contact Information

Research

  • George Day and Gregory P Shea (2021), Innovating How Innovation Works at Procter & Gamble, Strategy & Leadership.
  • George Day and Gregory P Shea (2019), Grow Faster by Changing Your Innovation Narrative, MIT Sloan Management Review. Abstract

    Companies that grow sales faster than industry rivals articulate a coherent, compelling innovation narrative and rely on four powerful levers to make it a reality.

Teaching

Past Courses

  • EDCL7110 - Marketing For Executives

    This course is embedded in block of three courses focusing on business acumen. This course focuses on strategic marketing. Topics covered include research and practices related to branding, managing innovation, customer contact and customer service, communication in business, crisis communication, the interaction of marketing and strategy, and the impact of marketing on organizational effectiveness. Prerequisite: Enrollment in Penn Chief Learning Officer program.

In the News

Knowledge @ Wharton

Activity

Latest Research

George Day and Gregory P Shea (2021), Innovating How Innovation Works at Procter & Gamble, Strategy & Leadership.
All Research

In the News

Will the Government Bail Out Your 401(k) in a Market Crash?

Wharton finance professor Nikolai Roussanov explains how 401(k)s are exposed to market volatility, the likelihood of government intervention, and what investors should expect in a crisis.…Read More

Knowledge @ Wharton - 2026/08/7
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