Gregory P Shea

• George Day and Gregory P Shea (2021), Innovating How Innovation Works at Procter & Gamble, Strategy & Leadership.
• George Day and Gregory P Shea (2019), Grow Faster by Changing Your Innovation Narrative, MIT Sloan Management Review. Abstract

  Companies that grow sales faster than industry rivals articulate a coherent, compelling innovation narrative and rely on four powerful levers to make it a reality.

Past Courses

• EDCL7110 - Marketing For Executives

  This course is embedded in block of three courses focusing on business acumen. This course focuses on strategic marketing. Topics covered include research and practices related to branding, managing innovation, customer contact and customer service, communication in business, crisis communication, the interaction of marketing and strategy, and the impact of marketing on organizational effectiveness. Prerequisite: Enrollment in Penn Chief Learning Officer program.

Knowledge @ Wharton

• NBA Playoffs With Seth Partnow, Knowledge @ Wharton - 05/07/2025
• The Trade War Playbook: Tariffs, Uncertainty, and U.S. Economic Policy, Knowledge @ Wharton - 05/07/2025
• How AI Can Unlock Hybrid Creativity in the Workplace, Knowledge @ Wharton - 05/06/2025
• Are DoorDash and Other Delivery Apps Hurting Restaurants?, Knowledge @ Wharton - 05/06/2025
• Workplace Boundaries and Social Media | Nancy Rothbard, Knowledge @ Wharton - 05/06/2025
• Five Ways Gen AI Is Changing Workplace Identity, Knowledge @ Wharton - 05/05/2025
• How Consumers Perceive Layoffs: Offshoring vs. Automation, Knowledge @ Wharton - 05/02/2025
• Understanding Trump’s Tariff Tactics Through the Lens of Negotiation, Knowledge @ Wharton - 04/30/2025
• NFL Draft Strategy With Kevin Cole, Knowledge @ Wharton - 04/30/2025
• Why Fed Independence Is Critical, Knowledge @ Wharton - 04/29/2025