Gregory P Shea

• George Day and Gregory P Shea (2021), Innovating How Innovation Works at Procter & Gamble, Strategy & Leadership.
• George Day and Gregory P Shea (2019), Grow Faster by Changing Your Innovation Narrative, MIT Sloan Management Review. Abstract

  Companies that grow sales faster than industry rivals articulate a coherent, compelling innovation narrative and rely on four powerful levers to make it a reality.

Past Courses

• EDCL7110 - Marketing For Executives

  This course is embedded in block of three courses focusing on business acumen. This course focuses on strategic marketing. Topics covered include research and practices related to branding, managing innovation, customer contact and customer service, communication in business, crisis communication, the interaction of marketing and strategy, and the impact of marketing on organizational effectiveness. Prerequisite: Enrollment in Penn Chief Learning Officer program.

Knowledge @ Wharton

• IPOs and Their Human Cost: What Employees Should Know, Knowledge @ Wharton - 06/06/2025
• Tennis & Player Fatigue, Knowledge @ Wharton - 06/04/2025
• How Big Data and AI Are Transforming Modern Sports, Knowledge @ Wharton - 06/04/2025
• How Mortgage Structure Impacts Financial Sector Stability, Knowledge @ Wharton - 06/03/2025
• Can America’s Broken Airports Be Fixed?, Knowledge @ Wharton - 06/03/2025
• Brainwaves to Breakthroughs: Foster a Creative Culture, Knowledge @ Wharton - 06/03/2025
• Resolute Japan | Harbir Singh and Mike Useem, Knowledge @ Wharton - 06/03/2025
• Navigating Tariff Turbulence: How Private Equity Firms Are Adapting, Knowledge @ Wharton - 05/30/2025
• NBA Playoffs With Dean Oliver, Knowledge @ Wharton - 05/28/2025
• How Audit Rates and Policy Shifts Impact IRS Effectiveness, Knowledge @ Wharton - 05/28/2025