Gregory P Shea

• George Day and Gregory P Shea (2021), Innovating How Innovation Works at Procter & Gamble, Strategy & Leadership.
• George Day and Gregory P Shea (2019), Grow Faster by Changing Your Innovation Narrative, MIT Sloan Management Review. Abstract

  Companies that grow sales faster than industry rivals articulate a coherent, compelling innovation narrative and rely on four powerful levers to make it a reality.

Past Courses

• EDCL7110 - Marketing For Executives

  This course is embedded in block of three courses focusing on business acumen. This course focuses on strategic marketing. Topics covered include research and practices related to branding, managing innovation, customer contact and customer service, communication in business, crisis communication, the interaction of marketing and strategy, and the impact of marketing on organizational effectiveness. Prerequisite: Enrollment in Penn Chief Learning Officer program.

Knowledge @ Wharton

• How Deportation Policies Impact High-Skilled Worker Wages, Knowledge @ Wharton - 08/08/2025
• Take 5 Oil Change CMO, Doug Zarkin, Knowledge @ Wharton - 08/07/2025
• Managing Talent That Disrupts Team Dynamics, Knowledge @ Wharton - 08/06/2025
• Brandon Copeland, NFL Veteran and Founder of Athletes.org, Knowledge @ Wharton - 08/06/2025
• In the Wake of Tariffs, Can Dynamic Pricing Work?, Knowledge @ Wharton - 08/05/2025
• The Rise of Crypto | Campbell Harvey and Neha Narula, Knowledge @ Wharton - 08/05/2025
• How Regulatory Enforcement and Transparency Could Bring Environmental Gains, Knowledge @ Wharton - 08/04/2025
• What I’ve Learned: Peter Cappelli, Knowledge @ Wharton - 08/04/2025
• Ferrero, Kellogg, and the Return of the Breakup-Merger Cycle, Knowledge @ Wharton - 08/01/2025
• How AI Is Reshaping Work and Higher Learning, Knowledge @ Wharton - 07/30/2025