George Day

• George Day (Forthcoming), Capturing Innovation Opportunities: Learning from Growth Leaders.
• George Day (2023), Diagnosing the Market-Driven Approach to Innovation: Learning from Practice, Strategic Management Review.
• George Day (2023), Accelerating growth with strategic innovation: Putting market driving into context, Industrial Marketing Management.
• George Day (2022), Commentary on Formulating Strategy from the Outside In, Long Range Planning.
• George Day and Roger Dennis (2022), Overcoming the preparedness paradox: five initiatives to ready businesses for an uncertain future disruption, Strategy & Leadership, 50 (5), pp. 9-14.
• George Day (2022), Why Working Backwards Works Better, Management and Business Review (MBR), 2 (2), pp. 41-47. Abstract

  Working backwards is a signature method that Amazon uses to assess its innovation initiatives. The system works because the company has the essential ingredients: leadership commitment, investment in finding opportunities, empathy at all levels, and collective curiosity. All firms can use working backwards to assess, challenge, and rethink how they innovate.

• George Day and Gregory P Shea (2021), Innovating How Innovation Works at Procter & Gamble, Strategy & Leadership.
• P. J. H. Schoemaker and George Day (2021), Preparing Organizations for Greater Turbulence, California Management Review. Abstract

  Vigilant organizations excel at seeing looming threats and embryonic opportunities sooner than rivals, which prepares them to act faster when needed. Four drivers distinguish vigilant from vulnerable organizations, which can be used to design a roadmap to improve organizational acuity and preparedness. The fulcrum of these changes rests with the leadership team by demonstrating a strong commitment to vigilance at all levels, and reinforcing this by making targeted investments in foresight capabilities. These strategic moves also need to be supported by corresponding changes in the strategy-making process and by ensuring accountability and coordination of vigilance activities throughout the enterprise.

• George Day and Karissa Kruse (2020), How vigilant leaders prepare for a turbulent future, Strategy & Leadership.
• George Day, P. J. H. Schoemaker, Sue Todd (2020), Is Your Supply Chain Ready For What’s Next?, Supply Chain Management Review .
• All Research from George Day »

Past Courses

• MGMT8920 - Adv Study-Organ Effect

  Business success is increasingly driven by a firm's ability to create and capture value through innovation. Thus, the processes used by firms to develop innovations, the choices they make regarding how to commercialize their innovations, the changes they make to their business models to adapt to the dynamic environment, and the strategies they use to position and build a dominate competitive position are important issues facing firms. In MGMT. 892, you will learn to address these issues through an action learning approach. MGMT. 892 is a 1.0-credit course conducted in the spirit of an independent study. By working on consulting projects for leading global companies, you will develop and then apply your knowledge about innovation management and help these firms better understand the challenges and opportunities posed by emerging technologies and markets.

• MKTG7770 - Marketing Strategy

  This course views marketing as both a general management responsibility and an orientation of an organization that helps one to create, capture and sustain customer value. The focus is on the business unit and its network of channels, customer relationships, and alliances. Specifically, the course attempts to help develop knowledge and skills in the application of advanced marketing frameworks, concepts, and methods for making strategic choices at the business level.

• MKTG8990 - Independent Study

  A student contemplating an independent study project must first find a faculty member who agrees to supervise and approve the student's written proposal as an independent study (MKTG 899). If a student wishes the proposed work to be used to meet the ASP requirement, he/she should then submit the approved proposal to the MBA adviser who will determine if it is an appropriate substitute. Such substitutions will only be approved prior to the beginning of the semester.

• William L. Wilkie "Marketing for a Better World" Award, 2017
• Selected as one of the eleven Legends in Marketing, 2013
• AMA/Berry Prize for the Best Book on Marketing, 2012 Description

  Winner (with Christine Moorman) for Strategy from the Outside-In (McGraw-Hill 2010)

• IBM Award for Best Article published in the Journal of Service Research, 2007 Description

  "The Path to Customer Centricity" with Denise Shah, Roland Rust, A. Parasuraman and Richard Staelin.

• Robert D. Buzzell Marketing Science Institute Best Paper Award, 2007 Description

  Award for Aligning the Organization with the Market (MSI Report 05-110).

• JM/Sheth Foundation Award, 2004 Description

  For the best article published in the Journal of Marketing that has made a long term contribution to the field of Marketing

• AMA/McGraw-Hill Irwin Distinguished Marketing Educator, 2004 Description

  AMA/McGraw-Hill Irwin Distinguished Marketing Educator

• Erskine Fellow, University of Canterbury, Christchurch, New Zealand, 2002 Description

  Erskine Fellow, University of Canterbury, Christchurch, New Zealand

• Vijay Mahajan Award, 2001 Description

  For career contributions to marketing strategy, awarded by the American Marketing Association

• Excellence in Teaching Award, 1998 Description

  From the Wharton Graduate Association

• Finalist, Anvil Award, 1998 Description

  For teaching excellence at The Wharton School, 1992, 1997, 1998

• Honored with the establishment of the George S. Day Doctoral Dissertation Award, 1997 Description

  For research on interfunctional issues

• Paul D. Converse Award, 1996 Description

  For outstanding contributions to the development of the science of
  marketing, awarded by the American Marketing Association.

• Marketing Science Institute Award, 1995 Description

  For best working paper “The Capabilities of Market-Driven Organizations”

• Top 20 articles that have most affected the practice of marketing science, 1994 Description

  INFORMS Society for Marketing Science picked my article "The Capabilities of Market-Driven Organizations" which appeared in the Journal of Marketing in 1994 as one of the Top 20 articles that have most affected the practice of marketing science.

• Charles Coolidge Parlin Award, 1994 Description

  In recognition of outstanding contributions to marketing and marketing education

• Harold H. Maynard Award, 1994 Description

  For most significant contribution to marketing theory and thought for the article “The Capabilities of Market-Driven Organizations.” This article was also the runner-up for the Alpha Kappa Psi Foundation Award.

• Master of Arts (Honorary), University of Pennsylvania, 1992
• Harold H. Maynard Award, 1989 Description

  For most significant contribution to marketing theory and thought, Jointly with Mary Lambkin for article on “Evolutionary Processes in Competitive Markets: Beyond the Life Cycle.”

• Runner-up for Alpha Kappa Psi Award, 1988 Description

  In 1980 and 1988

• Alpha Kappa Psi Foundation Award, 1988 Description

  For most significant contribution to marketing practice, Jointly with Robin Wensley for article on “Assessing Advantage: A Framework for Diagnosing Competitive Superiority.”

• Recognition Award for 10 years of contributions to management education in the General Electric Company, 1988
• Hewlett-Packard Award, 1987 Description

  For outstanding contributions to the use of computers in the field
  of business education

• Runner-up for Alpha Kappa Psi Award, 1980 Description

  For ACustomer-Oriented Approaches to Identifying Product Markets,” with Allan D. Shocker and Ray Srivastava

• Runner-up for Harold H. Maynard Award, 1980
• Alpha Kappa Psi Foundation Award, 1978 Description

  For most significant contribution to marketing practice, 1978, for article on “Diagnosing the Product Portfolio”

• Sheth Medal for exceptional contributions to marketing scholarship and practice, 1970
• Beta Gamma Sigma Dissertation prize, 1969 Description

  With publication of Buyer Attitudes and Brand Choice Behavior in 1970 by Free Press

• Ford Foundation Dissertation Research Award, Columbia University, 1966
• Ford Foundation Doctoral Study Awards, Columbia University, 1964 Description

  1964 and 1965

• Minnesota Mining and Manufacturing Merit Award, University of Western Ontario, 1960

Knowledge @ Wharton

• College Football Playoffs with Bill Connelly, Knowledge @ Wharton - 01/08/2025
• The Real Estate Market Survived Until 2025. What’s Next?, Knowledge @ Wharton - 01/07/2025
• AI in 2025: What Challenges Lie Ahead?, Knowledge @ Wharton - 01/07/2025
• Jeremy Siegel: 2025 Outlook for Stocks and the Economy, Knowledge @ Wharton - 01/07/2025
• What’s Ahead for Real Estate in 2025?, Knowledge @ Wharton - 01/07/2025
• Confidence in Cryptocurrency | David Reibstein and John Zhang (Part 1), Knowledge @ Wharton - 01/07/2025
• What’s Ahead for the Economy in 2025, Knowledge @ Wharton - 01/06/2025
• How Did AI Grow in 2024 and What’s in Store for 2025?, Knowledge @ Wharton - 01/02/2025
• NFL Data Science with Tom Bliss, Knowledge @ Wharton - 12/25/2024
• Overwhelmed by Too Many Choices When Shopping? Wharton Retail Expert Weighs In, Knowledge @ Wharton - 12/19/2024