Gregory P Shea

• George Day and Gregory P Shea (2021), Innovating How Innovation Works at Procter & Gamble, Strategy & Leadership.
• George Day and Gregory P Shea (2019), Grow Faster by Changing Your Innovation Narrative, MIT Sloan Management Review. Abstract

  Companies that grow sales faster than industry rivals articulate a coherent, compelling innovation narrative and rely on four powerful levers to make it a reality.

Past Courses

• EDCL7110 - Marketing For Executives

  This course is embedded in block of three courses focusing on business acumen. This course focuses on strategic marketing. Topics covered include research and practices related to branding, managing innovation, customer contact and customer service, communication in business, crisis communication, the interaction of marketing and strategy, and the impact of marketing on organizational effectiveness. Prerequisite: Enrollment in Penn Chief Learning Officer program.

Knowledge @ Wharton

• Why ETFs Are Scoring Over Mutual Funds, Knowledge @ Wharton - 07/29/2024
• The AI-Savvy Leader: Building the Leadership Skills to Make AI Work, Knowledge @ Wharton - 07/29/2024
• Summer Reading: Wharton Faculty Picks, Knowledge @ Wharton - 07/23/2024
• What Does Your Writing Style Say About You?, Knowledge @ Wharton - 07/23/2024
• How to Align Private Equity Motives with Nursing Home Outcomes, Knowledge @ Wharton - 07/22/2024
• Baby Bust | Stewart Friedman, Knowledge @ Wharton - 07/16/2024
• Why Are Private Equity Firms Buying Mental Health Clinics?, Knowledge @ Wharton - 07/15/2024
• Who Benefits in the Deal Between Reddit and OpenAI?, Knowledge @ Wharton - 07/15/2024
• How Behavioral Factors Shape Retirement Wealth, Knowledge @ Wharton - 07/15/2024
• Stocks for the Long Run | Jeremy Siegel, Knowledge @ Wharton - 07/09/2024