Ike Silver

Ike Silver
  • Class of 2022 - Marketing Alumni

Contact Information

Research Interests: Consumer Behavior, Moral and Political Marketing, Word of Mouth, Judgment and Decision Making

Overview

I’m a rising fifth-year doctoral student in Behavioral Marketing and Psychology. I will be on the academic job market Summer/Fall 2021.

Using online, lab, and field experiments, I investigate emerging trends in moral and political marketing.

Check out my personal website for details on recent publications and press: ikesilver.com.

 

Continue Reading

Research

In the News

Knowledge @ Wharton

Activity

Latest Research

Ike Silver, Barbara Mellers, Philip Tetlock (2021), Wise teamwork: Collective confidence calibration predicts the effectiveness of group discussion, Journal of Experimental Social Psychology .
All Research

In the News

Why Representation Matters in Marketing

Do TV commercials featuring diverse actors help increase sales? Wharton’s Zhenling Jiang tests this idea in her latest study on mortgage ads.Read More

Knowledge @ Wharton - 2024/05/28
All News