Ike Silver

Ike Silver
  • Class of 2022 - Marketing Alumni

Contact Information

Research Interests: Consumer Behavior, Moral and Political Marketing, Word of Mouth, Judgment and Decision Making

Overview

I’m a rising fifth-year doctoral student in Behavioral Marketing and Psychology. I will be on the academic job market Summer/Fall 2021.

Using online, lab, and field experiments, I investigate emerging trends in moral and political marketing.

Check out my personal website for details on recent publications and press: ikesilver.com.

 

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In the News

AI Is Killing the Cover Letter

As generative AI transforms the hiring process, Wharton’s Judd Kessler explains why cover letters are rapidly losing their value as signals of candidate quality and interest — and what firms and job seekers should rely on instead.Read More

Knowledge @ Wharton - 2026/02/24
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