Ike Silver

Ike Silver
  • Class of 2022 - Marketing Alumni

Contact Information

Research Interests: Consumer Behavior, Moral and Political Marketing, Word of Mouth, Judgment and Decision Making

Overview

I’m a rising fifth-year doctoral student in Behavioral Marketing and Psychology. I will be on the academic job market Summer/Fall 2021.

Using online, lab, and field experiments, I investigate emerging trends in moral and political marketing.

Check out my personal website for details on recent publications and press: ikesilver.com.

 

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In the News

Overwhelmed by Too Many Choices When Shopping? Wharton Retail Expert Weighs In

Wharton retail expert discusses why shoppers may feel overwhelmed when faced with many options.Read More

Knowledge @ Wharton - 2024/12/19
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