Ike Silver

Ike Silver
  • Class of 2022 - Marketing Alumni

Contact Information

Research Interests: Consumer Behavior, Moral and Political Marketing, Word of Mouth, Judgment and Decision Making

Overview

I’m a rising fifth-year doctoral student in Behavioral Marketing and Psychology. I will be on the academic job market Summer/Fall 2021.

Using online, lab, and field experiments, I investigate emerging trends in moral and political marketing.

Check out my personal website for details on recent publications and press: ikesilver.com.

 

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Research

Activity

Latest Research

Ike Silver, Barbara Mellers, Philip Tetlock (2021), Wise teamwork: Collective confidence calibration predicts the effectiveness of group discussion, Journal of Experimental Social Psychology .
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In the News

AI Chat Bots Can Be Your… Companions? New Wharton Research Dives Into How AI Can Combat Loneliness

Wharton marketing professor discusses his new research on how AI can bridge emotional gaps for consumers struggling with loneliness.Read More

Knowledge @ Wharton - 2024/08/29
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