Ike Silver

Ike Silver
  • Class of 2022 - Marketing Alumni

Contact Information

Research Interests: Consumer Behavior, Moral and Political Marketing, Word of Mouth, Judgment and Decision Making

Overview

I’m a rising fifth-year doctoral student in Behavioral Marketing and Psychology. I will be on the academic job market Summer/Fall 2021.

Using online, lab, and field experiments, I investigate emerging trends in moral and political marketing.

Check out my personal website for details on recent publications and press: ikesilver.com.

 

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In the News

How Dynamic Electricity Pricing Can Improve Market Efficiency

New research co-authored by Wharton's Arthur van Benthem demonstrates how consumers could benefit from aligning electricity prices with the cost of producing and distributing that power.Read More

Knowledge @ Wharton - 2024/11/12
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