Ike Silver

Ike Silver
  • Class of 2022 - Marketing Alumni

Contact Information

Research Interests: Consumer Behavior, Moral and Political Marketing, Word of Mouth, Judgment and Decision Making

Overview

I’m a rising fifth-year doctoral student in Behavioral Marketing and Psychology. I will be on the academic job market Summer/Fall 2021.

Using online, lab, and field experiments, I investigate emerging trends in moral and political marketing.

Check out my personal website for details on recent publications and press: ikesilver.com.

 

Continue Reading

Research

In the News

Knowledge @ Wharton

Activity

In the News

The Business of Signing a Superstar Athlete

Kenneth Shropshire, professor emeritus of legal studies and business ethics at the Wharton School, explores the expectations, business opportunities, and community impact that come with signing a superstar athlete like LeBron James.…Read More

Knowledge @ Wharton - 2026/10/16
All News