Arvind Rangaswamy

Senior Associate Dean for Research and Faculty, Anchel Professor of Marketing, Smeal College of Busines, Pennsylvania State University

Contact Information

Primary Email:
arvindr@psu.edu
Office Phone:
814-865-1907
Office Fax Phone:
814-865-3015

office Address:
481 Business Building
University Park, PA 16802

Links: Personal Website

In the News

Knowledge @ Wharton

How Fast-Casual Brands Build Loyalty, Knowledge @ Wharton - 08/13/2026
The NFL’s Biggest 2026 Questions, Knowledge @ Wharton - 08/12/2026
Can AI Companies Regulate Themselves?, Knowledge @ Wharton - 08/12/2026
The Different Philosophies Driving AI Regulation Today, Knowledge @ Wharton - 08/11/2026
How Trust Shapes Retirement Security, Knowledge @ Wharton - 08/11/2026
Will the Government Bail Out Your 401(k) in a Market Crash?, Knowledge @ Wharton - 08/07/2026
Why AI Makes Collective Intelligence More Valuable Than Ever, Knowledge @ Wharton - 08/05/2026
Why Pitch Counts Are Failing Baseball, Knowledge @ Wharton - 08/05/2026
The Psychology Behind Back-to-School Shopping, Knowledge @ Wharton - 08/04/2026
How Credit Risk Is Factored in Corporate Bond Spreads, Knowledge @ Wharton - 08/03/2026

Activity

Latest Research

Jehoshua Eliashberg, Arvind Rangaswamy, Stephen A LaTour, Louis W Stern (1986), Assessing the Predictive Accuracy of Two Utility-Based Theories in a Marketing Channel Negotiation Context, Journal of Marketing Research, 23 (), pp. 101-110.

All Research

In the News

How Fast-Casual Brands Build Loyalty

Joel Bulger, CMO of WOWorks, discusses brand differentiation, customer personalization, loyalty, AI, and marketing across a portfolio of restaurant concepts.…Read More

Knowledge @ Wharton - 2026/08/13

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