Research Interests: Consumer Behavior, Moral and Political Marketing, Word of Mouth, Judgment and Decision Making
I’m a rising fifth-year doctoral student in Behavioral Marketing and Psychology. I will be on the academic job market Summer/Fall 2021.
Using online, lab, and field experiments, I investigate emerging trends in moral and political marketing.
Check out my personal website for details on recent publications and press: ikesilver.com.
Wharton vice dean discusses her new book about paths to entrepreneurship.…Read More