Wayne DeSarbo

Wayne DeSarbo
  • Smeal Chair Professor of Marketing, Smeal College of Business, Pennsylvania State University

Contact Information

  • office Address:

    433 Business Building
    Smeal College of Business, Pennsylvania State Universit
    University Park, PA 16802

Links: Personal Website

Research

  • Jehoshua Eliashberg, Wayne DeSarbo, Kamel Jedidi (1989), Optimal Advertising and Pricing for Three-Stage Time-Lagged Monopolistic Diffusion Model Incorporating Income, Optimal Control Applications & Methods, 10 (4), pp. 313-331.
  • Jehoshua Eliashberg, Wayne DeSarbo, Geert DeSoete (1987), A New Stochastic Multidimensional Unfolding Model for the Investigation of Paired Comparison Consumer Preference/Choice Data, Journal of Economic Psychology, 8 (3), pp. 357-384.

In the News

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Activity

Latest Research

Jehoshua Eliashberg, Wayne DeSarbo, Kamel Jedidi (1989), Optimal Advertising and Pricing for Three-Stage Time-Lagged Monopolistic Diffusion Model Incorporating Income, Optimal Control Applications & Methods, 10 (4), pp. 313-331.
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In the News

Marketing, Media, and the Future of Women’s Professional Sports

Wharton marketing professor discusses the evolving business model behind women's professional sports.…Read More

Knowledge @ Wharton - 2025/05/14
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