Suneal Bedi

• David Reibstein, Christopher Borek, Robert Vigil, Suneal Bedi (2022), Academia in Court: How Marketing Scholarship Informs The Law, Journal of Marketing Research.
• David Reibstein and Suneal Bedi (Under Review), The Branding of a Country.
• Suneal Bedi and David Reibstein (2021), Damaged Damages: Errors in Patent and False Advertising Litigation, Alabama Law Review, 73 (), pp. 385-436.
• Suneal Bedi and David Reibstein (2020), Measuring Trademark Dilution by Tarnishment, Indiana Law Journal, 95 (3).
• David Reibstein and Suneal Bedi (Under Review), Errors in Measuring Minor Attributes Using Modeling.

Past Courses

• LGST1010 - Law and Social Values

  This course presents law as an evolving social institution, with special emphasis on the legal regulation of business in the context of social values. It considers basic concepts of law and legal process, in the U.S. and other legal systems, and introduces the fundamentals of rigorous legal analysis. An in-depth examination of contract law is included.

Knowledge @ Wharton

• IPOs and Their Human Cost: What Employees Should Know, Knowledge @ Wharton - 06/06/2025
• Tennis & Player Fatigue, Knowledge @ Wharton - 06/04/2025
• How Big Data and AI Are Transforming Modern Sports, Knowledge @ Wharton - 06/04/2025
• How Mortgage Structure Impacts Financial Sector Stability, Knowledge @ Wharton - 06/03/2025
• Can America’s Broken Airports Be Fixed?, Knowledge @ Wharton - 06/03/2025
• Brainwaves to Breakthroughs: Foster a Creative Culture, Knowledge @ Wharton - 06/03/2025
• Resolute Japan | Harbir Singh and Mike Useem, Knowledge @ Wharton - 06/03/2025
• Navigating Tariff Turbulence: How Private Equity Firms Are Adapting, Knowledge @ Wharton - 05/30/2025
• NBA Playoffs With Dean Oliver, Knowledge @ Wharton - 05/28/2025
• How Audit Rates and Policy Shifts Impact IRS Effectiveness, Knowledge @ Wharton - 05/28/2025