Suneal Bedi

Suneal Bedi
  • PhD, Marketing, Business Ethics

Contact Information

Research Interests: intellectual property, marketing law/ethics, brand strategy

Links: CV

Overview

Suneal is an Assistant Professor at the Kelley School of Business, Indiana University. You can find his website here: https://kelley.iu.edu/faculty-research/faculty-directory/profile.cshtml?id=SBEDI

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Research

Teaching

Past Courses

  • LGST1010 - Law and Social Values

    This course presents law as an evolving social institution, with special emphasis on the legal regulation of business in the context of social values. It considers basic concepts of law and legal process, in the U.S. and other legal systems, and introduces the fundamentals of rigorous legal analysis. An in-depth examination of contract law is included.

Activity

Latest Research

David Reibstein, Christopher Borek, Robert Vigil, Suneal Bedi (2022), Academia in Court: How Marketing Scholarship Informs The Law, Journal of Marketing Research.
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In the News

Building Stronger Family Offices by Sharing Knowledge and Securing the Future

Wharton management professor discusses the objectives and key takeaways of the Wharton Global Family Alliance’s 2024 Family Office Survey.Read More

Knowledge @ Wharton - 2024/11/21
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