Suneal Bedi

• Christoph Ungemach, Vivek Astvansh, Suneal Bedi, Dinesh Puranam, Anna Saez de Tejada Cuenca, Tamara L. Sheldon, Christian C. Blanco, Sara M. Constantino, Tamar Markov, Shelie Miller, O. Cem Ozturk, David Reibstein, David J. Hardisty (2026), Marketing Scholarship and Environmentally-Sustainable Retailing: A Two-Stage Framework for Greener Consumption and Production, Journal of Retailing.
• David Reibstein, Christopher Borek, Robert Vigil, Suneal Bedi (2022), Academia in Court: How Marketing Scholarship Informs The Law, Impact at Journal of Marketing Research.
• David Reibstein and Suneal Bedi (Under Review), The Branding of a Country.
• Suneal Bedi and David Reibstein (2021), Damaged Damages: Errors in Patent and False Advertising Litigation, Alabama Law Review, 73 (), pp. 385-436.
• Suneal Bedi and David Reibstein (2020), Measuring Trademark Dilution by Tarnishment, Indiana Law Journal, 95 (3).
• David Reibstein and Suneal Bedi (Under Review), Errors in Measuring Minor Attributes Using Modeling.

Knowledge @ Wharton

• When AI Makes Financial Decisions, Knowledge @ Wharton - 10/13/2026
• What Does It Mean to Be ‘Happy’ at Work?, Knowledge @ Wharton - 10/13/2026
• How AI Planning Could Create Financial Market Fragility, Knowledge @ Wharton - 10/13/2026
• 2026 AI Adoption Report, Knowledge @ Wharton - 10/13/2026
• Who Controls a Company’s Values After It Is Sold?, Knowledge @ Wharton - 10/09/2026
• How Lucky Strike Entertainment Is Betting on Screen-Free Experiences, Knowledge @ Wharton - 10/08/2026
• Why People Would Rather Give Nothing Than Too Little, Knowledge @ Wharton - 10/08/2026
• The Data Behind College Football’s New Era, Knowledge @ Wharton - 10/07/2026
• AI Safety Has Reached a Critical Point, Knowledge @ Wharton - 10/07/2026
• AI’s Impact on Financial Services, Knowledge @ Wharton - 10/05/2026