Suneal Bedi

Suneal Bedi
  • PhD, Marketing, Business Ethics

Contact Information

Research Interests: intellectual property, marketing law/ethics, brand strategy

Links: CV

Overview

Suneal is an Assistant Professor at the Kelley School of Business, Indiana University. You can find his website here: https://kelley.iu.edu/faculty-research/faculty-directory/profile.cshtml?id=SBEDI

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Research

Teaching

Past Courses

  • LGST1010 - Law and Social Values

    This course presents law as an evolving social institution, with special emphasis on the legal regulation of business in the context of social values. It considers basic concepts of law and legal process, in the U.S. and other legal systems, and introduces the fundamentals of rigorous legal analysis. An in-depth examination of contract law is included.

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Knowledge @ Wharton

Activity

Latest Research

David Reibstein, Christopher Borek, Robert Vigil, Suneal Bedi (2022), Academia in Court: How Marketing Scholarship Informs The Law, Journal of Marketing Research.
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In the News

When Colleagues Compete Outside the Firm

Wharton professor joins the show to discuss his new research on how competing outside of work can hinder collaboration.Read More

Knowledge @ Wharton - 2025/02/21
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