Suneal Bedi

• David Reibstein, Christopher Borek, Robert Vigil, Suneal Bedi (2022), Academia in Court: How Marketing Scholarship Informs The Law, Journal of Marketing Research.
• David Reibstein and Suneal Bedi (Under Review), The Branding of a Country.
• Suneal Bedi and David Reibstein (2021), Damaged Damages: Errors in Patent and False Advertising Litigation, Alabama Law Review, 73 (), pp. 385-436.
• Suneal Bedi and David Reibstein (2020), Measuring Trademark Dilution by Tarnishment, Indiana Law Journal, 95 (3).
• David Reibstein and Suneal Bedi (Under Review), Errors in Measuring Minor Attributes Using Modeling.

Past Courses

• LGST1010 - Law and Social Values

  This course presents law as an evolving social institution, with special emphasis on the legal regulation of business in the context of social values. It considers basic concepts of law and legal process, in the U.S. and other legal systems, and introduces the fundamentals of rigorous legal analysis. An in-depth examination of contract law is included.

Knowledge @ Wharton

• Markets Brace for Tariffs and Look to AI for Relief, Knowledge @ Wharton - 06/27/2025
• The New Science of Pitching and Hitting With Travis Sawchik, Knowledge @ Wharton - 06/25/2025
• How AI Is Reshaping Customer Experience and Expectations, Knowledge @ Wharton - 06/25/2025
• How Private Equity Firms Are Coping With Tariffs, Knowledge @ Wharton - 06/24/2025
• The AI Efficiency Trap: When Productivity Tools Create Perpetual Pressure, Knowledge @ Wharton - 06/24/2025
• What’s the Best Strategy to Grow Your Business?, Knowledge @ Wharton - 06/24/2025
• Private Finance, Public Power | Peter Conti-Brown, Knowledge @ Wharton - 06/24/2025
• How Tariffs Are Disrupting Retail and Consumer Confidence, Knowledge @ Wharton - 06/20/2025
• Recapping the U.S. Open With Daniel Rapaport, Knowledge @ Wharton - 06/18/2025
• From Amateurism to Paychecks: College Athletics in Transition, Knowledge @ Wharton - 06/18/2025