Suneal Bedi

Suneal Bedi
  • PhD, Marketing, Business Ethics

Contact Information

Research Interests: intellectual property, marketing law/ethics, brand strategy

Links: CV

Overview

Suneal is an Assistant Professor at the Kelley School of Business, Indiana University. You can find his website here: https://kelley.iu.edu/faculty-research/faculty-directory/profile.cshtml?id=SBEDI

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Research

Teaching

Past Courses

  • LGST1010 - Law and Social Values

    This course presents law as an evolving social institution, with special emphasis on the legal regulation of business in the context of social values. It considers basic concepts of law and legal process, in the U.S. and other legal systems, and introduces the fundamentals of rigorous legal analysis. An in-depth examination of contract law is included.

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Knowledge @ Wharton

Activity

Latest Research

Christoph Ungemach, Vivek Astvansh, Suneal Bedi, Dinesh Puranam, Anna Saez de Tejada Cuenca, Tamara L. Sheldon, Christian C. Blanco, Sara M. Constantino, Tamar Markov, Shelie Miller, O. Cem Ozturk, David Reibstein, David J. Hardisty (2026), Marketing Scholarship and Environmentally-Sustainable Retailing: A Two-Stage Framework for Greener Consumption and Production, Journal of Retailing.
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In the News

How Forced Labor Scrutiny Shapes Supply Chain Transparency

A study co-authored by Wharton’s Sandra Schafhäutle examines why companies choose to hide their names in public shipping data.…Read More

Knowledge @ Wharton - 2026/06/23
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