Suneal Bedi

• David Reibstein, Christopher Borek, Robert Vigil, Suneal Bedi (2022), Academia in Court: How Marketing Scholarship Informs The Law, Journal of Marketing Research.
• David Reibstein and Suneal Bedi (Under Review), The Branding of a Country.
• Suneal Bedi and David Reibstein (2021), Damaged Damages: Errors in Patent and False Advertising Litigation, Alabama Law Review, 73 (), pp. 385-436.
• Suneal Bedi and David Reibstein (2020), Measuring Trademark Dilution by Tarnishment, Indiana Law Journal, 95 (3).
• David Reibstein and Suneal Bedi (Under Review), Errors in Measuring Minor Attributes Using Modeling.

Past Courses

• LGST1010 - Law and Social Values

  This course presents law as an evolving social institution, with special emphasis on the legal regulation of business in the context of social values. It considers basic concepts of law and legal process, in the U.S. and other legal systems, and introduces the fundamentals of rigorous legal analysis. An in-depth examination of contract law is included.

Knowledge @ Wharton

• How Geopolitics Is Hitting Local Gas Stations, Knowledge @ Wharton - 02/20/2026
• Zillow’s VP of Brand and Product Marketing, Beverly Jackson, Knowledge @ Wharton - 02/19/2026
• Consumer Cryptocurrency Confidence Report 2025, Knowledge @ Wharton - 02/19/2026
• Why Hiring Has Slowed Without Mass Layoffs, Knowledge @ Wharton - 02/18/2026
• NBA Analytics, Tanking, and the Future of Team Building, Knowledge @ Wharton - 02/18/2026
• How ‘Lemon Shocks’ Hurt Aggregate Investment, Knowledge @ Wharton - 02/17/2026
• Leading With Grounded Confidence, Knowledge @ Wharton - 02/17/2026
• Why Firing Up the Base Can Backfire in Political Campaigns, Knowledge @ Wharton - 02/17/2026
• Olympic Games Advertising | Annie Wilson, Knowledge @ Wharton - 02/17/2026
• Stablecoins Explained: Bridging Digital Assets and Traditional Finance, Knowledge @ Wharton - 02/13/2026