Suneal Bedi

• Christoph Ungemach, Vivek Astvansh, Suneal Bedi, Dinesh Puranam, Anna Saez de Tejada Cuenca, Tamara L. Sheldon, Christian C. Blanco, Sara M. Constantino, Tamar Markov, Shelie Miller, O. Cem Ozturk, David Reibstein, David J. Hardisty (2026), Marketing Scholarship and Environmentally-Sustainable Retailing: A Two-Stage Framework for Greener Consumption and Production, Journal of Retailing.
• David Reibstein, Christopher Borek, Robert Vigil, Suneal Bedi (2022), Academia in Court: How Marketing Scholarship Informs The Law, Impact at Journal of Marketing Research.
• David Reibstein and Suneal Bedi (Under Review), The Branding of a Country.
• Suneal Bedi and David Reibstein (2021), Damaged Damages: Errors in Patent and False Advertising Litigation, Alabama Law Review, 73 (), pp. 385-436.
• Suneal Bedi and David Reibstein (2020), Measuring Trademark Dilution by Tarnishment, Indiana Law Journal, 95 (3).
• David Reibstein and Suneal Bedi (Under Review), Errors in Measuring Minor Attributes Using Modeling.

Knowledge @ Wharton

• The Hidden Consequences of Losing, Knowledge @ Wharton - 11/06/2026
• Building a Modern Western Lifestyle Brand, Knowledge @ Wharton - 11/05/2026
• The Limits of Prediction in Sports and Elections, Knowledge @ Wharton - 11/04/2026
• The Hidden Risks of Corporate Political Spending, Knowledge @ Wharton - 11/04/2026
• When AI Makes Unacceptable Decisions Feel Normal, Knowledge @ Wharton - 11/03/2026
• How the ‘Big Three’ Index Fund Managers Really Influence Corporate America, Knowledge @ Wharton - 11/03/2026
• The Good Apology, Knowledge @ Wharton - 11/02/2026
• How AI Is Reshaping the Stock Market, Knowledge @ Wharton - 10/30/2026
• The Social Power of Sports Fandom, Knowledge @ Wharton - 10/28/2026
• Why Record Holiday Sales May Not Tell the Whole Story, Knowledge @ Wharton - 10/28/2026