Steve Shaw

Steve Shaw

Postdoctoral Researcher

Contact Information

Primary Email:
shawsd@wharton.upenn.edu

office Address:
Marketing Department
The Wharton School
University of Pennsylvania
3730 Walnut Street, JMHH 700
Philadelphia, PA 19104

Links: Personal Website

Teaching

Current Courses

MKTG2110 - Consumer Behavior
This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.
MKTG2110003 ( Syllabus )

Past Courses

MKTG2110 - Consumer Behavior
This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

Activity

In the News

The Fed Chair Transition and the Future of Central Bank Independence

Wharton associate professor of legal studies and business ethics examines the upcoming Federal Reserve chair transition and the growing debate over central bank independence amid political pressure.…Read More

Knowledge @ Wharton - 2026/01/9