Jiacheng Li

Jiacheng Li

Contact Information

  • office Address:

    2420A Steinberg-Dietrich Hall
    3620 Locust Walk
    Philadelphia, PA 19104

Research Interests: Asset Pricing, Macro Finance and Monetary Policy

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Brands and Identity in the Age of Social Media

Wharton marketing professor examines how brands must adapt to evolving consumer identities shaped by technology, social media, and generational change.Read More

Knowledge @ Wharton - 2026/05/22
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