Due to their limited reputation as potential employers, startups struggle to generate interest (e.g., applications) from jobseekers. To help mitigate these frictions, employers can proactively reach out to jobseekers. In this study, we examine the relationship between firm-driven search and startups’ hiring and retention of young workers. Using a unique empirical setting, we find that firm-driven search is associated with a higher likelihood of hiring. However, candidates sourced through firm-driven search exhibit greater turnover rates. In exploring the underlying mechanisms, we find suggestive evidence that candidates perceive firm-driven search as a favored substitute for their search efforts. For employers, startups with lower visibility and pronounced hiring needs are most likely to engage in firm-driven search, implying that they do so despite the lower retention prospects.