Recently, activist investors have been reaching settlements with boards more often than they have been challenging boards in a proxy fight. In this paper, I provide a theoretical framework to study the economics of these settlements. The activist can demand that his proposal be implemented right away (“action settlement”) or demand a number of board seats (“board settlement”), which also gives the activist access to better information. I find that the incumbent’s rejection of board settlement reflects more of its private information than the rejection of action settlement does. Therefore, demanding board settlement increases the activist’s credibility to run a proxy fight upon rejection and leads to a higher likelihood of reaching a settlement in the first place. Moreover, obtaining fewer seats can increase the activist’s real control within the board. I draw several implications and empirical predictions of my model, e.g., related to shareholder value, costs of proxy fight, and activist expertise. Although the average shareholder value conditional on reaching a board settlement is always smaller (compared to action settlement), demanding board settlement can result in a higher ex-ante shareholder value. Furthermore, value-destroying proposals are not typically implemented following settlements, but rather after the activist wins a proxy fight.