Hubert Gatignon and John R Kimberly, The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses (: Cambridge University Press, 2004)
Hubert Gatignon and John R Kimberly, The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses (: Cambridge University Press, 2004)
Wharton marketing professor analyzes the causes of a major luxury retailer’s bankruptcy and what legacy department stores must do to recover.…Read More