Hubert Gatignon

• Hubert Gatignon and John R Kimberly, The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses (: Cambridge University Press, 2004)
• Jehoshua Eliashberg, Thomas S. Robertson, Hubert Gatignon (1989), Modeling Multinational Diffusion Patterns: An Efficient Methodology, Marketing Science, 8 (3), pp. 231-247.

Knowledge @ Wharton

• The Hidden Consequences of Losing, Knowledge @ Wharton - 11/06/2026
• Building a Modern Western Lifestyle Brand, Knowledge @ Wharton - 11/05/2026
• The Limits of Prediction in Sports and Elections, Knowledge @ Wharton - 11/04/2026
• The Hidden Risks of Corporate Political Spending, Knowledge @ Wharton - 11/04/2026
• When AI Makes Unacceptable Decisions Feel Normal, Knowledge @ Wharton - 11/03/2026
• How the ‘Big Three’ Index Fund Managers Really Influence Corporate America, Knowledge @ Wharton - 11/03/2026
• The Good Apology, Knowledge @ Wharton - 11/02/2026
• How AI Is Reshaping the Stock Market, Knowledge @ Wharton - 10/30/2026
• The Social Power of Sports Fandom, Knowledge @ Wharton - 10/28/2026
• Why Record Holiday Sales May Not Tell the Whole Story, Knowledge @ Wharton - 10/28/2026