Hubert Gatignon

• Hubert Gatignon and John R Kimberly, The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses (: Cambridge University Press, 2004)
• Jehoshua Eliashberg, Thomas S. Robertson, Hubert Gatignon (1989), Modeling Multinational Diffusion Patterns: An Efficient Methodology, Marketing Science, 8 (3), pp. 231-247.

Knowledge @ Wharton

• Why Women’s Networks Are Stronger During Crisis | Tiantian Yang, Knowledge @ Wharton - 03/03/2026
• How Confidence Changes Consumer Loyalty, Knowledge @ Wharton - 03/02/2026
• How the Last Analog Generation Can Shape AI, Knowledge @ Wharton - 03/02/2026
• Fed Leadership, Rate Cuts, and Geopolitical Risks Ahead, Knowledge @ Wharton - 02/27/2026
• Manscaped CMO, Marcelo Kertész, Knowledge @ Wharton - 02/26/2026
• Understanding Crypto Sentiment and Market Signals, Knowledge @ Wharton - 02/25/2026
• Inside the National Baseball Hall of Fame and Museum’s Evolving Mission, Knowledge @ Wharton - 02/25/2026
• AI Is Killing the Cover Letter, Knowledge @ Wharton - 02/24/2026
• When Does AI Assistance Undermine Learning?, Knowledge @ Wharton - 02/24/2026
• How AI Is Reshaping Human Intuition and Reasoning | Gideon Nave and Steven Shaw, Knowledge @ Wharton - 02/24/2026