Suneal Bedi

• David Reibstein, Christopher Borek, Robert Vigil, Suneal Bedi (2022), Academia in Court: How Marketing Scholarship Informs The Law, Journal of Marketing Research.
• David Reibstein and Suneal Bedi (Under Review), The Branding of a Country.
• Suneal Bedi and David Reibstein (2021), Damaged Damages: Errors in Patent and False Advertising Litigation, Alabama Law Review, 73 (), pp. 385-436.
• Suneal Bedi and David Reibstein (2020), Measuring Trademark Dilution by Tarnishment, Indiana Law Journal, 95 (3).
• David Reibstein and Suneal Bedi (Under Review), Errors in Measuring Minor Attributes Using Modeling.

Past Courses

• LGST1010 - Law and Social Values

  This course presents law as an evolving social institution, with special emphasis on the legal regulation of business in the context of social values. It considers basic concepts of law and legal process, in the U.S. and other legal systems, and introduces the fundamentals of rigorous legal analysis. An in-depth examination of contract law is included.

Knowledge @ Wharton

• AI Chat Bots Can Be Your… Companions? New Wharton Research Dives Into How AI Can Combat Loneliness, Knowledge @ Wharton - 08/29/2024
• Stacey Andrade-Wells, CMO of Liquid I.V., Knowledge @ Wharton - 08/29/2024
• College Football Preview with Bill Connelly, Knowledge @ Wharton - 08/28/2024
• CEO of Playa Hotels: Travelers Require Personalized Customer Service and Experiences, Knowledge @ Wharton - 08/27/2024
• Without Guardrails, Generative AI Can Harm Education, Knowledge @ Wharton - 08/27/2024
• Back to School: Transitioning from Summer Jobs | Judd Kessler, Knowledge @ Wharton - 08/27/2024
• To Survive Sustained Change, Start Rehearsing, Knowledge @ Wharton - 08/26/2024
• How AI Analytics Spurs Innovation at Newly Public Firms, Knowledge @ Wharton - 08/26/2024
• Generative AI Can Have a Negative Impact on Learning, Knowledge @ Wharton - 08/26/2024
• Jeanelle Teves, Chief Commercial Officer at Bugaboo, Knowledge @ Wharton - 08/22/2024