Suneal Bedi

• David Reibstein, Christopher Borek, Robert Vigil, Suneal Bedi (2022), Academia in Court: How Marketing Scholarship Informs The Law, Journal of Marketing Research.
• David Reibstein and Suneal Bedi (Under Review), The Branding of a Country.
• Suneal Bedi and David Reibstein (2021), Damaged Damages: Errors in Patent and False Advertising Litigation, Alabama Law Review, 73 (), pp. 385-436.
• Suneal Bedi and David Reibstein (2020), Measuring Trademark Dilution by Tarnishment, Indiana Law Journal, 95 (3).
• David Reibstein and Suneal Bedi (Under Review), Errors in Measuring Minor Attributes Using Modeling.

Past Courses

• LGST1010 - Law and Social Values

  This course presents law as an evolving social institution, with special emphasis on the legal regulation of business in the context of social values. It considers basic concepts of law and legal process, in the U.S. and other legal systems, and introduces the fundamentals of rigorous legal analysis. An in-depth examination of contract law is included.

Knowledge @ Wharton

• What the Reconciliation Bill Means for U.S. Households, Knowledge @ Wharton - 07/11/2025
• Automatic Enrollment, Tax Fears, and the 401(k) Surge, Knowledge @ Wharton - 07/09/2025
• How Minimum Wages and Taxes Can Combat Income Inequality, Knowledge @ Wharton - 07/08/2025
• A Simple Way to Boost Math Progress in Elementary School, Knowledge @ Wharton - 07/08/2025
• An Introduction to Early-stage Impact Investing | Katherine Klein and Tyler Wry, Knowledge @ Wharton - 07/08/2025
• User Choice, Defaults, and the Future of Search, Knowledge @ Wharton - 07/04/2025
• Damian Valdes, Spotify’s Global Consumer Product Marketing Lead, Knowledge @ Wharton - 07/03/2025
• The Hiring Trade-off Behind Startup Growth, Knowledge @ Wharton - 07/02/2025
• How the First Sale Rule Helps Offset Tariff Costs, Knowledge @ Wharton - 07/02/2025
• Using Data to Model NBA Performance With Seth Partnow, Knowledge @ Wharton - 07/02/2025