Suneal Bedi

• David Reibstein, Christopher Borek, Robert Vigil, Suneal Bedi (2022), Academia in Court: How Marketing Scholarship Informs The Law, Journal of Marketing Research.
• David Reibstein and Suneal Bedi (Under Review), The Branding of a Country.
• Suneal Bedi and David Reibstein (2021), Damaged Damages: Errors in Patent and False Advertising Litigation, Alabama Law Review, 73 (), pp. 385-436.
• Suneal Bedi and David Reibstein (2020), Measuring Trademark Dilution by Tarnishment, Indiana Law Journal, 95 (3).
• David Reibstein and Suneal Bedi (Under Review), Errors in Measuring Minor Attributes Using Modeling.

Past Courses

• LGST1010 - Law and Social Values

  This course presents law as an evolving social institution, with special emphasis on the legal regulation of business in the context of social values. It considers basic concepts of law and legal process, in the U.S. and other legal systems, and introduces the fundamentals of rigorous legal analysis. An in-depth examination of contract law is included.

Knowledge @ Wharton

• Inside Saks Global’s Bankruptcy and the Future of Luxury Retail, Knowledge @ Wharton - 01/16/2026
• CMO of HelloFresh, Jorge Samayoa, Knowledge @ Wharton - 01/15/2026
• When Analytics Meet Chaos in Football Playoffs, Knowledge @ Wharton - 01/14/2026
• How AI Is Reshaping Skills, Hiring, and Education, Knowledge @ Wharton - 01/14/2026
• How Can Companies Incentivize AI Adoption?, Knowledge @ Wharton - 01/13/2026
• Does Testosterone Affect Men’s Economic Decisions?, Knowledge @ Wharton - 01/13/2026
• The State of Leadership in Uncertain Times | Mike Useem, Knowledge @ Wharton - 01/13/2026
• The Fed Chair Transition and the Future of Central Bank Independence, Knowledge @ Wharton - 01/09/2026
• Special Report: The AI Skills Gap, Knowledge @ Wharton - 01/09/2026
• Six AI Trends Shaping Business, Education, and Markets in 2026, Knowledge @ Wharton - 01/07/2026