Steve Shaw
- Postdoctoral Researcher
Contact Information
- Primary Email:
shawsd@wharton.upenn.edu
- office Address:
Marketing Department
The Wharton School
University of Pennsylvania
3730 Walnut Street, JMHH 700
Philadelphia, PA 19104
Activity
In the News
Is Influencer Marketing Worth It?Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds having more followers doesn't always yield the biggest bang for the buck.…Read More
Knowledge @ Wharton - 2024/04/29