727.1 Jon M. Hunstman Hall
3730 Walnut Street
University of Pennsylvania
Philadelphia, PA 19104
Research Interests: Customer Lifetime Value, digital marketing, Pricing
New research co-authored by Wharton's Arthur van Benthem demonstrates how consumers could benefit from aligning electricity prices with the cost of producing and distributing that power.…Read More
Knowledge @ Wharton - 2024/11/12