727.1 Jon M. Hunstman Hall
3730 Walnut Street
University of Pennsylvania
Philadelphia, PA 19104
Research Interests: Customer Lifetime Value, digital marketing, Pricing
Wharton’s Christian Terwiesch talks about the tension between human and AI-powered customer service and why there’s a trade-off between cost and quality.…Read More
Knowledge @ Wharton - 2025/07/15