Yiwen Lu
Contact Information
- Primary Email:
yiwelu@wharton.upenn.edu - Home Phone:
215-898-7622
- office Address:
2417 Steinberg-Dietrich Hall
3620 Locust Walk
Philadelphia, PA 19104
Research Interests: Corporate Finance, Macro-Finance, and Innovation
Activity
In the News
Is Influencer Marketing Worth It?Wharton professor discusses the difference between "mega" and "micro" influencers in ad campaigns.…Read More
Knowledge @ Wharton - 2024/04/26