Arian Trieb

Arian Trieb
  • Doctoral Student

Contact Information

  • office Address:

    726.1 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Overview

Arian joined the Wharton Marketing Doctoral Program in Fall 2025. He is in the behavioral marketing track and earned a B.Sc. in International Business Administration from the Rotterdam School of Management, Erasmus University, in 2020, and an M.Phil. in Strategy, Marketing, and Operations from the Judge Business School, University of Cambridge, in 2022. Before joining Wharton, he worked at Google.

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Brands and Identity in the Age of Social Media

Wharton marketing professor examines how brands must adapt to evolving consumer identities shaped by technology, social media, and generational change.Read More

Knowledge @ Wharton - 2026/05/22
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