Arian Trieb

Arian Trieb
  • Doctoral Student

Contact Information

  • office Address:

    726.1 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Overview

Arian joined the Wharton Marketing Doctoral Program in Fall 2025. He is in the behavioral marketing track and earned a B.Sc. in International Business Administration from the Rotterdam School of Management, Erasmus University, in 2020, and an M.Phil. in Strategy, Marketing, and Operations from the Judge Business School, University of Cambridge, in 2022. Before joining Wharton, he worked at Google.

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Greenhushing: When Firms Do More Than They Say

Some companies downplay their environmental efforts, a practice known as greenhushing. A new working paper co-authored by Wharton’s Serguei Netessine finds that this gap between what firms say and what they do is associated with higher subsequent abnormal stock returns.Read More

Knowledge @ Wharton - 2026/09/8
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