Rob Kuan

Rob Kuan
  • Doctoral Candidate

Contact Information

  • office Address:

    3730 Walnut Street
    527.4 Jon M Hunstman Hall
    Philadelphia, PA 19104

Research Interests: self-control, decision-making, and behavior change


Rob is a 1st year PhD student at Wharton researching self-control, decision-making and behavioral change.

He is interested in how people can transform themselves, from who they are now, to who they want to be in the future — especially in the presence of self-control challenges. He is currently interested in researching strategies that people can use to make their new behaviors stick: from increasing pre-commitment sign-ups to improving budgeting persistence.

In his previous life, Rob was an executive at Personal Capital, a Silicon Valley tech company (acquired in 2021). There, he was the firm’s first data product manager setting the strategic direction for the 16-person research and data team. After he decided to leave the tech world, Rob worked with labs in Stanford, Wharton, UCLA, and University of British Columbia to conduct research on decision making (how consumers budget, judged emotions on risk-taking), well-being (windfalls and spending on happiness), and behavioral change (interventions to increase vaccination uptake in Africa).

Rob received his Bachelor of Science in Economics (with a concentration in Management) from The Wharton School at the University of Pennsylvania in 2011.

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