Mahdi Morafah
- Postdoctoral Researcher
Contact Information
- Primary Email:
mmorafah@wharton.upenn.edu
- office Address:
Marketing Department
The Wharton School
University of Pennsylvania
3730 Walnut Street, JMHH 700
Philadelphia, PA 19104
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In the News
Brands and Identity in the Age of Social MediaWharton marketing professor examines how brands must adapt to evolving consumer identities shaped by technology, social media, and generational change.…Read More
Knowledge @ Wharton - 2026/05/22