Michelle Greenwald

Michelle Greenwald
  • Lecturer in Marketing

Contact Information

  • office Address:

    716 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104-6340

Teaching

Past Courses

  • MKTG2650 - Principles of Advertisng

    This course focuses on advertising via all media - print, digital, video, TV, Internet, etc. Emphasis is placed on understanding the communication development process and consumer behavior (psychology), the measurement and evaluation of advertising effects, and developing appropriate media plans.

In the News

Knowledge @ Wharton

Activity

In the News

Why Education Still Matters for Student Athletes

Wharton's Kenneth L. Shropshire and educator Collin D. Williams, Jr. reflect on the seismic transformation of college sports since the publication of their award-winning book, 'The Miseducation of the Student-Athlete.'…Read More

Knowledge @ Wharton - 2026/01/28
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