Michelle Greenwald

Michelle Greenwald
  • Lecturer in Marketing

Contact Information

  • office Address:

    716 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104-6340

Teaching

Past Courses

  • MKTG2650 - Principles of Advertisng

    This course focuses on advertising via all media - print, digital, video, TV, Internet, etc. Emphasis is placed on understanding the communication development process and consumer behavior (psychology), the measurement and evaluation of advertising effects, and developing appropriate media plans.

In the News

Knowledge @ Wharton

Activity

In the News

How Payment Systems Benefit From Interoperability

Research shows how a new set of gains can be unlocked when payment systems allow users to transact seamlessly across different platforms.…Read More

Knowledge @ Wharton - 2025/10/21
All News