Michelle Greenwald

Michelle Greenwald
  • Lecturer in Marketing

Contact Information

  • office Address:

    716 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104-6340

Teaching

Past Courses

  • MKTG2650 - Principles of Advertisng

    This course focuses on advertising via all media - print, digital, video, TV, Internet, etc. Emphasis is placed on understanding the communication development process and consumer behavior (psychology), the measurement and evaluation of advertising effects, and developing appropriate media plans.

In the News

Knowledge @ Wharton

Activity

In the News

The Fed Chair Transition and the Future of Central Bank Independence

Wharton associate professor of legal studies and business ethics examines the upcoming Federal Reserve chair transition and the growing debate over central bank independence amid political pressure.…Read More

Knowledge @ Wharton - 2026/01/9
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