Michelle Greenwald

Michelle Greenwald
  • Lecturer in Marketing

Contact Information

  • office Address:

    716 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104-6340

Teaching

Past Courses

  • MKTG2650 - Principles of Advertisng

    This course focuses on advertising via all media - print, digital, video, TV, Internet, etc. Emphasis is placed on understanding the communication development process and consumer behavior (psychology), the measurement and evaluation of advertising effects, and developing appropriate media plans.

In the News

Knowledge @ Wharton

Activity

In the News

Summer Reading: Wharton Faculty Picks

Wharton professors recommend their favorite books, from leadership primers to biographies and social commentary.…Read More

Knowledge @ Wharton - 2024/07/23
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