Marketing Department
The Wharton School
University of Pennsylvania
3730 Walnut Street, JMHH 700
Philadelphia, PA 19104
Former Levi’s CEO Chip Bergh talks to Wharton’s Barbara Kahn and Americus Reed about reviving the iconic brand, purpose-driven marketing, and preserving your denim.…Read More
Knowledge @ Wharton - 2024/04/23