Maximilian Gaerth

Current Courses

• MKTG0003 - The Art And Science Of Influence

  Persuasion is part of the fabric of our everyday life. Governments, commercial entities, political leaders, corporations and institutions, social and public health groups, and even intimates engage in persuasive efforts. This course provides a comprehensive overview of influence techniques, emphasizing contemporary theories and ways to present your ideas in a persuasive way. Beginning with fundamentals of negotiations, the course progresses to explore the intricate relationships between attitudes and behaviors. The journey encompasses cognitive as well as emotional biases and will equip students with a toolbox of science-based persuasion techniques. In particular, students will learn some hands-on tactics in the domains of data visualization, communication of numbers, and persuasive writing. "The Art and Science of Influence" is not just a course, it is a transformative exploration of the mechanisms that shape our choices, beliefs, and actions in a world full of persuasive forces.

  MKTG0003001 ( Syllabus )

• MKTG1010 - Introduction To Marketing

  The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

  MKTG1010001 ( Syllabus )

  MKTG1010002 ( Syllabus )

  MKTG1010004 ( Syllabus )

  MKTG1010403 ( Syllabus )

• MKTG1018 - Introduction To Marketing

  The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics. (This is the honors section of MKTG 1010 open only to Joseph Wharton Scholars).

  MKTG1018403 ( Syllabus )

Past Courses

• MKTG0003 - Art and Science of Influence

  Persuasion is part of the fabric of our everyday life. Governments, commercial entities, political leaders, corporations and institutions, social and public health groups, and even intimates engage in persuasive efforts. This course provides a comprehensive overview of influence techniques, emphasizing contemporary theories and ways to present your ideas in a persuasive way. Beginning with fundamentals of negotiations, the course progresses to explore the intricate relationships between attitudes and behaviors. The journey encompasses cognitive as well as emotional biases and will equip students with a toolbox of science-based persuasion techniques. In particular, students will learn some hands-on tactics in the domains of data visualization, communication of numbers, and persuasive writing. "The Art and Science of Influence" is not just a course, it is a transformative exploration of the mechanisms that shape our choices, beliefs, and actions in a world full of persuasive forces.

• MKTG1010 - Intro To Marketing

  The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

• MKTG1018 - Intro To Marketing

  The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics. (This is the honors section of MKTG 1010 open only to Joseph Wharton Scholars).

Knowledge @ Wharton

• How COVID-19 Changed the World, Knowledge @ Wharton - 03/11/2025
• How Tax Credits in Renewable Energy Finance Distort Outcomes, Knowledge @ Wharton - 03/11/2025
• Why Hybrid Intelligence Is the Future of Human-AI Collaboration, Knowledge @ Wharton - 03/11/2025
• The Psychology of Paying Taxes | Alex Rees-Jones, Knowledge @ Wharton - 03/11/2025
• How Tariffs Are Reshaping Aviation: Supply Chains, Costs, and Consumers, Knowledge @ Wharton - 03/07/2025
• NFL Combine with Kevin Cole, Knowledge @ Wharton - 03/05/2025
• Retail’s Tough Reality: Lessons from Joann’s Closure, Knowledge @ Wharton - 03/05/2025
• Why Does Gender Income Inequality Still Exist in the U.S.?, Knowledge @ Wharton - 03/04/2025
• Women Moving Forward: Collected Insights, Knowledge @ Wharton - 03/04/2025
• How Ambiguity Aversion Affects Investment Choices, Knowledge @ Wharton - 03/04/2025