Susan McCafferty
- Senior Research Coordinator
Contact Information
- Primary Email:
mccsusan@wharton.upenn.edu
- office Address:
719 Jon M. Huntsman Hall, 3730 Walnut Street University of Pennsylvania Philadelphia, PA 19104
Activity
In the News
Brands and Identity in the Age of Social MediaWharton marketing professor examines how brands must adapt to evolving consumer identities shaped by technology, social media, and generational change.…Read More
Knowledge @ Wharton - 2026/05/22