Martha Barnard

Postdoctoral Researcher

Contact Information

Primary Email:
mbarnard@wharton.upenn.edu

Links: Personal Website

In the News

Knowledge @ Wharton

The Psychology Behind Back-to-School Shopping, Knowledge @ Wharton - 08/04/2026
How Credit Risk Is Factored in Corporate Bond Spreads, Knowledge @ Wharton - 08/03/2026
How Negotiation Skills Empower Girls, Knowledge @ Wharton - 08/03/2026
When Do Teams Outperform Individuals?, Knowledge @ Wharton - 08/03/2026
Oil, AI, and the Fed: What’s Next for Markets?, Knowledge @ Wharton - 07/31/2026
Marketing Baby Tech to Modern Parents, Knowledge @ Wharton - 07/30/2026
Can the Sixers’ New Superteam Work?, Knowledge @ Wharton - 07/29/2026
Why Prediction Markets Are More Than a Passing Trend, Knowledge @ Wharton - 07/29/2026
Transforming Health Care Logistics With Low-Cost AI, Knowledge @ Wharton - 07/28/2026
Can an Acquisition Buy a Company a Second Chance?, Knowledge @ Wharton - 07/28/2026

Activity

In the News

The Psychology Behind Back-to-School Shopping

Patti Williams, Wharton associate professor of marketing, explains how back-to-school shopping blends family decisions, identity, nostalgia, budgets, and retail strategy.…Read More

Knowledge @ Wharton - 2026/08/4

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