Marjorie Lau
- Director, Marketing and Communications, Jay H. Baker Retailing Center
Contact Information
- Primary Email:
marjlau@wharton.upenn.edu
Activity
In the News
The Psychology Behind Back-to-School ShoppingPatti Williams, Wharton associate professor of marketing, explains how back-to-school shopping blends family decisions, identity, nostalgia, budgets, and retail strategy.…Read More
Knowledge @ Wharton - 2026/08/4