Maarten Bos

Maarten Bos
  • Lecturer

Contact Information

  • office Address:

    Jon M. Huntsman Hall, Suite 700
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: Human-technology interaction, Consumer Decision Making, Persuasion, Human Behavior.

Links: Personal Website, LinkedIn

Overview

Maarten Bos is a quantitative experimental behavioral researcher, with expertise in decision-science, persuasion, and human-technology interaction. He worked in industry research labs at Disney Imagineering and Snap Inc. for more than 10 years, translating research and analytics to business outcomes and improvements.

Maarten’s research has been published in journals including Science, Psychological Science, Journal of Consumer Psychology, and The Review of Economic Studies. His work has been cited thousands of times and covered by the Wall Street Journal, Harvard Business Review, NPR, The New York Times, Late night with Seth Meyers, Men’s Health Magazine, the Financial Times, and on numerous podcasts.

Maarten received his PhD training in The Netherlands, and postdoc training from Harvard Business School and Harvard Medical School.

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Research

Teaching

Past Courses

  • MKTG2110 - Consumer Behavior

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

In the News

Knowledge @ Wharton

Activity

In the News

Inside Time’s Best Inventions and Innovation Selection Process

Editorial director at Time explains how influential innovations are evaluated, selected, and celebrated for real-world impact.Read More

Knowledge @ Wharton - 2025/12/18
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