727.7 Jon M. Huntsman Hall,
3730 Walnut Street,
University of Pennsylvania,
Philadelphia, PA 19104
Research Interests: Dynamic personalization; Customer relationship management; Bayesian computation; Econometrics
Wharton marketing professor analyzes the causes of a major luxury retailer’s bankruptcy and what legacy department stores must do to recover.…Read More
Knowledge @ Wharton - 2026/01/16