Raelynn (Ruoran) Li
- Doctoral Student
Contact Information
- Primary Email:
lrr@wharton.upenn.edu - Office Phone:
(215) 898-9894
- office Address:
727.7 Jon M. Huntsman Hall,
3730 Walnut Street,
University of Pennsylvania,
Philadelphia, PA 19104
Research Interests: Dynamic personalization; Customer relationship management; Bayesian computation; Econometrics
Activity
In the News
How Confidence Changes Consumer LoyaltyNew research from Wharton’s Jonah Berger explores how experience in a category shapes how confident consumers feel, which has important consequences for brands.…Read More
Knowledge @ Wharton - 2026/03/2