Natalia Kononov

Natalia Kononov
  • Postdoctoral Researcher

Contact Information

  • office Address:

    Marketing Department
    The Wharton School
    University of Pennsylvania
    3730 Walnut Street, JMHH 700
    Philadelphia, PA 19104

Links: CV

Teaching

Current Courses

  • MKTG1010 - Introduction To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

    MKTG1010005 ( Syllabus )

    MKTG1010006 ( Syllabus )

Past Courses

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

In the News

Knowledge @ Wharton

Activity

In the News

Can AI Manage an Entire Medical Decision Process?

A new Wharton study tests whether AI can handle realistic clinical decision-making, a dynamic process that requires managing a patient's condition under time pressure.…Read More

Knowledge @ Wharton - 2026/03/17
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