Katherine Elinor Woo
- Doctoral Candidate
Contact Information
- Primary Email:
kathwoo@wharton.upenn.edu
Research Interests: behavior change, decision-making, health campaigns, gender, religion
Activity
In the News
Brands and Identity in the Age of Social MediaWharton marketing professor examines how brands must adapt to evolving consumer identities shaped by technology, social media, and generational change.…Read More
Knowledge @ Wharton - 2026/05/22