Jiani (Jenny) Xue

Primary Email: jennyxue@wharton.upenn.edu
Office Fax Phone: (215) 898-2534

Contact Information

office Address:
700 Jon M. Huntsman Hall
3730 Walnut Street
University of Pennsylvania
Philadelphia, PA 19104

Links: Personal Website

MKTG1010 - Intro To Marketing
The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

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Knowledge @ Wharton - 2025/12/16