E Gerald Hurst

Associate Professor Emeritus

Contact Information

office Address:
3730 Walnut St.
Philadelphia, PA 19106

In the News

Knowledge @ Wharton

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In the News

How Fast-Casual Brands Build Loyalty

Joel Bulger, CMO of WOWorks, discusses brand differentiation, customer personalization, loyalty, AI, and marketing across a portfolio of restaurant concepts.…Read More

Knowledge @ Wharton - 2026/08/13

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