Dawn Iacobucci

Research Interests: and parametric structure (e.g., building core models of networks structures and dyadic interactions).iacobucci also studies customer satisfaction and qualities of services marketing, building models of measurement (e.g., coefficient alpha as an index of reliability, compared with the purchase of consumer packaged goods and durables. further, e.g., etc.), extensions of statistical tests for mediation analyses, how does the customer experience differ when interacting with a frontline service provider (e.g., professional services, professor iacobucci conducts geeky statistical and methodological quantitative psychological research, retail, structural equations models for international data bases on customer perceptions of value), what do marketing managers need to understand about these differences to facilitate their corporate strategy successfully.

Links: Personal Website