John A. Clithero

John Clithero will arrive at Wharton in March 2018. He will be teaching MKTG 350/850 Consumer Neuroscience.

John Clithero is an Assistant Professor of Economics at Pomona College. His research – which employs both behavioral and fMRI experiments – is primarily concerned with understanding the cognitive and neural mechanisms of individual decision making. Identification of underlying decision-making mechanisms should in turn improve our ability to identify and predict some economic variables of interest. He is also working on the formal integration of biological concepts into economic models of individual choice. Previously, John was a Postdoctoral Scholar in Neuroeconomics at Caltech. Before arriving in Southern California, he completed his PhD in Economics at Duke University.