Thomas Bourveau
- Visiting Professor
Contact Information
- Primary Email:
bourveau@wharton.upenn.edu - Office Phone:
215 898 7054
- office Address:
1312 Steinberg Hall - Dietrich Hall
3620 Locust Walk
Philadelphia, PA 19104-6365
Activity
In the News
Is Influencer Marketing Worth It?Wharton professor discusses the difference between "mega" and "micro" influencers in ad campaigns.…Read More
Knowledge @ Wharton - 2024/04/26