Bari Harlam is Senior Vice President of Membership Marketing and Analytics for BJ’s Wholesale Club. Prior, she was Chief Marketing Officer of Swipely, a technology startup focused on turning credit and debit transactions into a powerful direct marketing engine for local merchants.
Bari’s prior professional chapters include the corporate world of marketing and the academic world. Bari served as Senior Vice President of Marketing at CVS Caremark and was responsible for leading the launch and development of the ExtraCare loyalty program, over 65 million consumers strong today. Since the inception of the ExtraCare program, CVS/pharmacy earned unprecedented consumer loyalty and ExtraCare helped catapult the retailer to the front line of the industry.
Prior to joining CVS Caremark, Bari had a successful career as a faculty member in the marketing departments at the University of Rhode Island and Columbia University’s Graduate School of Business. Bari is passionate about promoting social enterprise so build sustainable communities. She is a board member of Amos House. Harlam is a mother of three.
She holds B.S. Economics, M.S. Econometrics, and Ph.D. degrees from the University of Pennsylvania’s Wharton School of Business and has published in a variety of journals including Marketing Science, Journal of Marketing Research, Journal of Marketing, the International Journal of Research in Marketing, and the Journal of Business Research.
