Ashley Marcovitz

Current Courses

• IPD5030 - Design Fundamentals

  The creation of a successful product requires the integration of design, engineering, and marketing. The purpose of this intensive studio course is to introduce basic concepts in the design of three-dimensional products. For purposes of the course, design is understood as a creative act of synthesis expressed through various modes of 2-dimensional and 3-dimensional representation. The course develops basic design skills ranging from hand sketching to the use of digital modeling software and rapid prototyping. Fulfills the requirement for a design background course in the interdisciplinary graduate program in Integrated Product Design (IPD).

  IPD5030920

Past Courses

• IPD5030 - Design Fundamentals

  The creation of a successful product requires the integration of design, engineering, and marketing. The purpose of this intensive studio course is to introduce basic concepts in the design of three-dimensional products. For purposes of the course, design is understood as a creative act of synthesis expressed through various modes of 2-dimensional and 3-dimensional representation. The course develops basic design skills ranging from hand sketching to the use of digital modeling software and rapid prototyping. Fulfills the requirement for a design background course in the interdisciplinary graduate program in Integrated Product Design (IPD).

• IPD5150 - Product Design

  This course provides tools and methods for creating new products. The course is intended for students with a strong career interest in new product development, entrepreneurship, and/or technology development. The course follows an overall product design methodology, including the identification of customer needs, generation of product concepts, prototyping, and design-for-manufacturing. Weekly student assignments are focused on the design of a new product and culminate in the creation of a prototype, which is launched at an end-of-semester public Design Fair. The course project is a physical good - but most of the tools and methods apply to services and software products. The course is open to any Penn sophomore, junior, senior or graduate student. The course follows a studio format, in which students meet for three hours each week with Professor Marcovitz for lectures and hands-on making, and students will complete 90 minutes of asynchronous, self-paced content from Professor Ulrich on their own time each week. Professor Ulrich gives one in-person lecture during the semester and attends the Design Fair, but is not present at the weekly studio sessions.

• MEAM4150 - Product Design

  This course provides tools and methods for creating new products. The course is intended for students with a strong career interest in new product development, entrepreneurship, and/or technology development. The course follows an overall product design methodology, including the identification of customer needs, generation of product concepts, prototyping, and design-for-manufacturing. Weekly student assignments are focused on the design of a new product and culminate in the creation of a prototype, which is launched at an end-of-semester public Design Fair. The course project is a physical good - but most of the tools and methods apply to services and software products. The course is open to any Penn sophomore, junior, senior or graduate student. The course follows a studio format, in which students meet for three hours each week with Professor Marcovitz for lectures and hands-on making, and students will complete 90 minutes of asynchronous, self-paced content from Professor Ulrich on their own time each week. Professor Ulrich gives one in-person lecture during the semester and attends the Design Fair, but is not present at the weekly studio sessions.

• OIDD4150 - Product Design

  This course provides tools and methods for creating new products. The course is intended for students with a strong career interest in new product development, entrepreneurship, and/or technology development. The course follows an overall product design methodology, including the identification of customer needs, generation of product concepts, prototyping, and design-for-manufacturing. Weekly student assignments are focused on the design of a new product and culminate in the creation of a prototype, which is launched at an end-of-semester public Design Fair. The course project is a physical good - but most of the tools and methods apply to services and software products. The course is open to any Penn sophomore, junior, senior or graduate student. The course follows a studio format, in which students meet for three hours each week with Professor Marcovitz for lectures and hands-on making, and students will complete 90 minutes of asynchronous, self-paced content from Professor Ulrich on their own time each week. Professor Ulrich gives one in-person lecture during the semester and attends the Design Fair, but is not present at the weekly studio sessions.

• OIDD5150 - Product Design

  This course provides tools and methods for creating new products. The course is intended for students with a strong career interest in new product development, entrepreneurship, and/or technology development. The course follows an overall product design methodology, including the identification of customer needs, generation of product concepts, prototyping, and design-for-manufacturing. Weekly student assignments are focused on the design of a new product and culminate in the creation of a prototype, which is launched at an end-of-semester public Design Fair. The course project is a physical good - but most of the tools and methods apply to services and software products. The course is open to any Penn sophomore, junior, senior or graduate student. The course follows a studio format, in which students meet for three hours each week with Professor Marcovitz for lectures and hands-on making, and students will complete 90 minutes of asynchronous, self-paced content from Professor Ulrich on their own time each week. Professor Ulrich gives one in-person lecture during the semester and attends the Design Fair, but is not present at the weekly studio sessions.

Knowledge @ Wharton

• Summer Reading: Wharton Faculty Picks, Knowledge @ Wharton - 07/23/2024
• What Does Your Writing Style Say About You?, Knowledge @ Wharton - 07/23/2024
• How to Align Private Equity Motives with Nursing Home Outcomes, Knowledge @ Wharton - 07/22/2024
• Baby Bust | Stewart Friedman, Knowledge @ Wharton - 07/16/2024
• Why Are Private Equity Firms Buying Mental Health Clinics?, Knowledge @ Wharton - 07/15/2024
• Who Benefits in the Deal Between Reddit and OpenAI?, Knowledge @ Wharton - 07/15/2024
• How Behavioral Factors Shape Retirement Wealth, Knowledge @ Wharton - 07/15/2024
• Stocks for the Long Run | Jeremy Siegel, Knowledge @ Wharton - 07/09/2024
• This Media Bias Detector Analyzes News Reports in Real Time, Knowledge @ Wharton - 07/09/2024
• Are Corporate Human Rights Practices Up to Par?, Knowledge @ Wharton - 07/08/2024