John R. Rossiter

Research Professor of Marketing, University of Wollongong

Contact Information

Links: Personal Website

In the News

Knowledge @ Wharton

How Fast-Casual Brands Build Loyalty, Knowledge @ Wharton - 08/13/2026
The NFL’s Biggest 2026 Questions, Knowledge @ Wharton - 08/12/2026
Can AI Companies Regulate Themselves?, Knowledge @ Wharton - 08/12/2026
The Different Philosophies Driving AI Regulation Today, Knowledge @ Wharton - 08/11/2026
How Trust Shapes Retirement Security, Knowledge @ Wharton - 08/11/2026
Will the Government Bail Out Your 401(k) in a Market Crash?, Knowledge @ Wharton - 08/07/2026
Why AI Makes Collective Intelligence More Valuable Than Ever, Knowledge @ Wharton - 08/05/2026
Why Pitch Counts Are Failing Baseball, Knowledge @ Wharton - 08/05/2026
The Psychology Behind Back-to-School Shopping, Knowledge @ Wharton - 08/04/2026
How Credit Risk Is Factored in Corporate Bond Spreads, Knowledge @ Wharton - 08/03/2026

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In the News

How Fast-Casual Brands Build Loyalty

Joel Bulger, CMO of WOWorks, discusses brand differentiation, customer personalization, loyalty, AI, and marketing across a portfolio of restaurant concepts.…Read More

Knowledge @ Wharton - 2026/08/13

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