Vithala Rao

Vithala Rao

Deane W. Malott Professor of Management and Professor of Marketing, Johnson Graduate School of Management, Cornell University

Contact Information

Primary Email:
vrr2@cornell.edu
Office Phone:
607-255-3987

office Address:
351 Sage Hall
Johnson Graduate School of Management
Ithaca, NY 14853

Links: Personal Website

In the News

Knowledge @ Wharton

College Football with Ken Pomeroy, Knowledge @ Wharton - 11/13/2024
How Dynamic Electricity Pricing Can Improve Market Efficiency, Knowledge @ Wharton - 11/12/2024
Is Algorithmic Management Too Controlling?, Knowledge @ Wharton - 11/12/2024
The Hidden Cost of AI Energy Consumption, Knowledge @ Wharton - 11/12/2024
Charitable and Political Giving | Pinar Yildirim, Knowledge @ Wharton - 11/12/2024
The Future of Banking, Knowledge @ Wharton - 11/11/2024
Election Statistics, Knowledge @ Wharton - 11/06/2024
Robots Are Taking Over Low-skilled Jobs — and Changing Votes, Knowledge @ Wharton - 11/05/2024
Crypto Politics: Liberals’ and Conservatives’ Confidence in Cryptocurrencies, Knowledge @ Wharton - 11/05/2024
Leadership and Elections | Mike Useem, Knowledge @ Wharton - 11/05/2024

Activity

In the News

College Football with Ken Pomeroy

Wharton experts speak with Ken Pomeroy, renowned college basketball analyst.…Read More

Knowledge @ Wharton - 2024/11/13