Vithala Rao
- Deane W. Malott Professor of Management and Professor of Marketing, Johnson Graduate School of Management, Cornell University
Contact Information
- Primary Email:
vrr2@cornell.edu - Office Phone:
607-255-3987
- office Address:
351 Sage Hall
Johnson Graduate School of Management
Ithaca, NY 14853
Links: Personal Website
Activity
In the News
Marketing, Media, and the Future of Women’s Professional SportsWharton marketing professor discusses the evolving business model behind women's professional sports.…Read More
Knowledge @ Wharton - 2025/05/14