Brian Wansink
- Adjunct Professor of Marketing, Johnson Graduate School of Management, Cornell University
Contact Information
- Primary Email:
FoodandBrandLab@cornell.edu - Office Phone:
607-254-6302
- office Address:
110 Warren Hall
Ithaca, NY 14853
Links: Personal Website
Activity
In the News
Greenhushing: When Firms Do More Than They SaySome companies downplay their environmental efforts, a practice known as greenhushing. A new working paper co-authored by Wharton’s Serguei Netessine finds that this gap between what firms say and what they do is associated with higher subsequent abnormal stock returns.…Read More
Knowledge @ Wharton - 2026/09/8