Brian Wansink

Brian Wansink
  • Adjunct Professor of Marketing, Johnson Graduate School of Management, Cornell University

Contact Information

  • office Address:

    110 Warren Hall
    Ithaca, NY 14853

Activity

In the News

Why All Investors Are Vulnerable to ‘Correlation Neglect’

New research from Wharton's Jessica Wachter explores a behavioral phenomenon that causes investors to treat information as independent when it is actually correlated.Read More

Knowledge @ Wharton - 2026/02/10
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