Weiyu Peng
Contact Information
- Primary Email:
weiyupen@wharton.upenn.edu - Office Phone:
215-898-7622
- office Address:
2432 Steinberg-Dietrich Hall
3620 Locust Walk
Philadelphia, PA 19104
Research Interests: Empirical Corporate Finance and Innovation
Activity
In the News
Super Bowl Advertising Trends, Creative Strategy, and Brand CompetitionWharton marketing professor analyzes this year’s Super Bowl commercials, exploring creativity, nostalgia, humor, AI, and evolving brand strategies.…Read More
Knowledge @ Wharton - 2026/02/11