Guillermo Ordonez
- Full Professor of Penn Economics
- Professor of Finance
Contact Information
- Primary Email:
ordonez@sas.upenn.edu - Office Phone:
215-898-3015
- office Address:
3rd Floor Vance Hall
3733 Spruce Street
Philadelphia, PA 19104
Activity
In the News
How Confidence Changes Consumer LoyaltyNew research from Wharton’s Jonah Berger explores how experience in a category shapes how confident consumers feel, which has important consequences for brands.…Read More
Knowledge @ Wharton - 2026/03/2