Richard Batsell

Jesse H. Jones Distinguished Associate Professor of Management, Rice University

Contact Information

Primary Email:
batsell@rice.edu
Office Phone:
(713) 348-5390

office Address:
Rm. 327 Jesse H. Jones School of Management
Mailstop: MS-531
Houston, TX 77252

Links: Personal Website

In the News

Knowledge @ Wharton

How Fast-Casual Brands Build Loyalty, Knowledge @ Wharton - 08/13/2026
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The Different Philosophies Driving AI Regulation Today, Knowledge @ Wharton - 08/11/2026
How Trust Shapes Retirement Security, Knowledge @ Wharton - 08/11/2026
Will the Government Bail Out Your 401(k) in a Market Crash?, Knowledge @ Wharton - 08/07/2026
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The Psychology Behind Back-to-School Shopping, Knowledge @ Wharton - 08/04/2026
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Activity

In the News

How Fast-Casual Brands Build Loyalty

Joel Bulger, CMO of WOWorks, discusses brand differentiation, customer personalization, loyalty, AI, and marketing across a portfolio of restaurant concepts.…Read More

Knowledge @ Wharton - 2026/08/13

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