Allison Briggs

Allison Briggs

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Lawton R. Burns and Allison Briggs (2020), Hospital Purchasing Alliances: Ten Years After, Health Care Management Review , 45(3) (), pp. 186-195.
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Is Influencer Marketing Worth It?

Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds having more followers doesn't always yield the biggest bang for the buck.Read More

Knowledge @ Wharton - 2024/04/29
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