Yuhao Fan

Yuhao Fan
  • Doctoral Student

Contact Information

  • office Address:

    727.1 Jon M. Hunstman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: Customer Lifetime Value, digital marketing, Pricing

Overview

Yuhao joined the Wharton Marketing Doctoral Program in Fall 2016. He received his BA in Economics and Mathematics from Washington University in St. Louis.

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In the News

Can AI Fix What’s Wrong With Customer Service?

Wharton’s Christian Terwiesch talks about the tension between human and AI-powered customer service and why there’s a trade-off between cost and quality.Read More

Knowledge @ Wharton - 2025/07/15
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