Kathryn Sharpe Wessling

Kathryn Sharpe Wessling
  • Lecturer in Marketing

Contact Information

  • office Address:

    717 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Links: CV

Overview

Kathryn Wessling is visiting Wharton and brings her expertise in economic policy modeling in the area of fast food consumption. Most recently she was an Assistant Professor at the Darden School of Business (UVA) where she taught MBAs principles of marketing and marketing research. Prior to academia, Kathryn worked at The Home Depot and Bain & Company.

When she is not bleeding Home Depot orange, she is cheering for her alma mater, the “white and gold.” She is a wramblin’ wreck from Georgia Tech graduating summa cum laude with her bachelor’s in industrial and systems engineering. She received her doctorate in marketing from Duke University.

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Teaching

Past Courses

  • MKTG2110 - Consumer Behavior

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

  • MKTG2120 - Data & Anlz For Mktg Dec

    This course introduces students to the fundamentals of data-driven marketing, including topics from marketing research and analytics. It examines the many different sources of data available to marketers, including data from customer transactions, surveys, pricing, advertising, and A/B testing, and how to use those data to guide decision-making. Through real-world applications from various industries, including hands-on analyses using modern data analysis tools, students will learn how to formulate marketing problems as testable hypotheses, systematically gather data, and apply statistical tools to yield actionable marketing insights.

In the News

Knowledge @ Wharton

Activity

In the News

Is Overreliance on AI Causing Agency Decay?

Relying too much on AI will hurt both individuals and organizations in the long run, warns Wharton’s Cornelia Walther.…Read More

Knowledge @ Wharton - 2026/09/15
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