Ben Sprung-Keyser

Contact Information

office Address:
316 Dinan Hall (formerly Vance Hall)
3733 Spruce Street
Philadelphia, PA 19104

Links: Personal Website, CV

BEPP6110 – Microeconomics for Managers

This course covers the economic foundations of business strategy and decision-making in market environments with other strategic actors and less than full information, as well as advanced pricing strategies. Topics include oligopoly models of market competition, creation, and protection, sophisticated pricing strategies for consumers with different valuations or consumers who buy multiple units (e.g. price discrimination, bundling, two-part tariffs), strategies for managing risk and making decisions under uncertainty, asymmetric information and its consequences for markets, and finally moral hazard and principle-agent theory with application to incentive contacts.

BEPP6110 - Microeconomics for Managers
This course covers microeconomic foundations for understanding business decision-making. The first unit, “Operating a Firm,” covers demand estimation, cost minimization, and pricing with market power. Unit two, “Markets and Equilibrium,” covers supply and demand, market equilibrium, taxes and tax incidence, and externalities. Unit three presents an introduction to game theory, including simultaneous-move and sequential games. Students are expected to have mastered these materials before enrolling in the second-quarter course, Microeconomics for Managers: Advanced Applications.

A study co-authored by Wharton’s Brian Feinstein shows how shareholder returns are a vote for Delaware’s partisan legal balance.…Read More

Knowledge @ Wharton - 2026/02/3