Pinar Yildirim

For up-to-date information on Professor Yildirim’s research, visit www.pinaryildirim.com

• Maria Petrova, Gregor Schubert, Bledi Taska, Pinar Yildirim, “Robotization and the Political Response of Politicians”. In The Political Economy of Artificial Intelligence, edited by Ajay Agrawal, Joshua Gans, Avi Goldfarb & Catherine Tucker, edited by, (University of Chicago Press, 2025) Abstract

  We construct a dataset using pre-existing industry shares weighted by U.S. robot adoption rates within corresponding industries. We examine how robot exposure in commuting zones—geographic areas where people are likely to work—affects certain political behaviors. Specifically, we analyze campaign visits during the 2016 presidential election, distinguishing between all campaign visits, and those late in the campaign, in October and November. To account for potential endogeneity, we use robot adoption in select EU countries (Denmark, Italy, Sweden, Finland, France, Germany, and the UK) as an instrument for U.S. robot adoption, following the approach of Acemoglu and Restrepo (2020) and Faber et al. (2022). We find that the Republican candidate, Donald Trump, was more likely to visit areas with higher robot exposure, particularly in October (on average) and in November within the high- manufacturing commuting zones (those with manufacturing employment above the median). Our findings indicate that each additional robot per 1,000 workers increased campaign visits by an average of 1.03 visits in October and 0.7 visits in November. We do not observe a similar effect for the Democratic candidate in 2016, Hillary Clinton.

  Related
  Files

  Robotization and the Political Response of Politicians
• Camilo Garcia-Jimeno and Pinar Yildirim (2025), Persuasion and dissuasion in political campaigns: Political communication and media coverage in senate races, Quantitative Marketing and Economics . Abstract

  We study the strategic interaction between candidates to office and the print media, exploring the following tension: while the media is instrumental for candidates to communicate with voters, candidates and media outlets have conflicting preferences over the contents of media reporting. We propose a model of bipartisan races where candidates make decisions over the type of constituencies to target with their statements along the campaign trail and media outlets make decisions over how intensely to report about the candidates based on those statements. Different kinds of media reports may persuade or dissuade voters. We develop a methodology to classify news content as suggestive of the target audience of candidate speech, and show how data on media reports and poll results, together with the behavioral implications of the model, can be used to estimate its parameters. We implement this methodology on U.S. Senatorial races for the period 1980-2012, and find that Democratic candidates had stronger incentives to target their messages towards turning out their core supporters than Republicans. We also find that the cost in swing-voter support from targeting core supporters was larger for Democrats than for Republicans. These effects balanced each other, making media outlets willing to cover candidates from both parties at similar rates.

  Related
  Links

  Files

  Persuasion and Dissuasion in Political Campaigns: Political Communication and Media Coverage in Senate Races
• Maria Petrova, Gregor Schubert, Bledi Taska, Pinar Yildirim (Working), Career Values for Labor Markets: Evidence from Robot Adoption. Abstract

  Career progression is important for people’s lives and economic decisions. We develop an empirical measure of an occupation’s local “career value”—the long-run value of the earnings that will result from working in that job and following the career ladder associated with it. We then document that career values have been stagnating over the 2000-2016 period, in spite of growing wages, due to a deterioration in career mobility. We estimate the effect of robot automation on career values over the same time period and find that one additional industrial robot per 1,000 workers lowered local career values by about 1.5 percent. The reason is that robotization reduces transitions into better-paid occupations and redirects workers toward similar- or lower-paid jobs. The impact is largest in high-manufacturing areas, for mid-experience workers, and for males. Demotions from management jobs that result from robotization are more likely for less-educated workers and for women, who are more likely to respond by upskilling. Declines in career values led to a reduction in housing construction and college enrollment, and an increase in Republican vote shares in 2016, which highlights how the career effects of automation shape forward-looking household decisions.

  Related
  Files

  Career Values for Labor Markets: Evidence from Robot Adoption
• Xienan cheng, Mustafa Dogan, Pinar Yildirim (Working), Artificial Intelligence in Team Dynamics: Who Gets Replaced and Why?. Abstract

  This study investigates the effects of artificial intelligence (AI) adoption in organizations. We ask: (1) How should a principal optimally deploy limited AI resources to replace workers in a team? (2) In a sequential workflow, which workers face the highest risk of AI replacement? (3) How does substitution with AI affect both the replaced and non-replaced workers’ wages? We develop a sequential team production model in which a principal can use peer monitoring—where each worker observes the effort of their predecessor—to discipline team members. The principal may replace some workers with AI agents, whose actions are not subject to moral hazard. Our analysis yields four key results. First, the optimal AI strategy stochastically replaces workers rather than fixating on a single position. Second, the principal replaces workers at the beginning and at the end of the workflow, but does not replace the middle worker, since this worker is crucial for sustaining the flow of information obtained by peer monitoring. Third, the principal may optimally underutilize available AI capacity. Fourth, the optimal AI adoption increases average wages and reduces intra-team wage inequality.

  Related
  Files

  Artificial Intelligence in Team Dynamics: Who Gets Replaced and Why?
• Yi Liu, Pinar Yildirim, Z. John Zhang (2024), Consumer Preferences and Firm Technology Choice, International Journal of Research in Marketing , 41 (1), pp. 41-55. Abstract

  Advances in intelligent technologies change the way consumers search and shop for products. Emerging is the trend of home-shopping devices such as Amazon’s Alexa and Google Home, which allow consumers to search or order products using voice commands. We study the impact of such artificial intelligence (AI) enabled devices on a brand’s channel strategy and its price discrimination across these channels. After making a theoretical breakdown of the functionalities of the AI-enabled shopping devices into (1) adding convenience in ordering procedure (“OC”) and (2) providing support in purchase decision-making (“DS”), we document via a set of experiments that consumers who have strong (weak) shopping preferences are less-inclined to shop through AI-enabled devices with the functionality of DS (OC) compared to their existing shopping heuristics. The hesitation of the group to adopt AI-enabled shopping devices makes it efficient for a brand operating in a competitive environment to price discriminate across distribution channels. In the second part of the paper, we build an analytical model and derive the equilibrium distribution and pricing strategies for competing brands conditional on the heterogeneity of consumers with respect to their willingness to adopt AI-enabled devices. We also analyze the welfare impact of the introduction of AI technology as a new possible distribution channel.

  Related
  Files

  Consumer Preferences
• Gorkem Bostanci and Pinar Yildirim, Does Negative Advertising Pay Off for Consumer Brands? in The Wall Street Journal, 2024. Abstract

  Plenty of research shows that negative advertising pays off in politics, partly because it helps voters recognize weaknesses in an opposing candidate that otherwise might remain hidden.

  For consumer brands, however, we found a different story.

  Since less is known about negative advertising of consumer products, we conducted a study to explore what happens when regulators allow companies to run ads highlighting a competitor’s weaknesses. Our results suggest that while negative advertising can benefit the attacking firm at times, it tends to do more harm than good overall, not only for all of the companies involved but sometimes for the people buying the products, too.

  Negative advertising isn’t a new phenomenon in business. There are examples dating back to the early 20th century of companies engaging in such strategies, sometimes trading barbs back-and-forth with competitors in a series of negative ads. But when we look at the historical accounts of such advertising wars over the decades, we find executives complaining about them in the aftermath, saying they eroded consumer confidence in the product category overall, hurting both brands.

  To identify why that might be, we built a model that takes advantage of game theory to study how customers form beliefs about competing consumer products in the wake of negative-advertising campaigns, and how companies choose product design and advertising strategies in anticipation of these beliefs.

  Prisoner’s dilemma

  The model showed us that if only one firm engages in negative advertising against a competitor, the attacking firm stands to benefit. As such, the most logical move for the competing firm is to start running negative ads of its own.

  However, if both competitors put out negative ads simultaneously—perhaps highlighting different negative aspects of each other’s products—this can reduce the overall demand for the product category. The problem is, even though each firm is losing revenue, they are still better off given how much revenue they would lose if they stopped their negative ads but the competition continued attacking.

  If the competitors could come to an agreement to cease negative advertising together, they would both benefit. But because they make decisions unilaterally, they can’t, and each suffers the consequences—an outcome known as a “prisoner’s dilemma” in economics.

  And what about consumers? How are they affected by negative advertising?

  On the surface, it would seem they gain. Thanks to the ads, they presumably would be more aware of the weaknesses of products, make a more informed comparison and find a product that better fits their needs. It might even help intensify competition if companies can improve their product or service quality to reduce the weaknesses that rivals can attack.

  Unfortunately, our research shows that in some markets, none of these benefits materialize, and, in fact, customers further suffer from reduced innovation and reduced product assortment.

  Less innovation

  To understand why this is, we took a step back and asked: “How would firms design their products if they could anticipate negative-advertising wars down the road?”

  The key idea is that if your product is similar to a competitor’s product, negative advertising isn’t attractive because if you claim your competitor’s product is bad, consumers will infer that your similar product isn’t much better. For example, a fast-food chain that criticizes the healthiness of a competing chain’s burger may bring unwanted attention to the healthiness of its own burger.

  Knowing this, companies in certain markets will choose to design and offer similar products to their competitors to avoid negative-advertising campaigns afterward.

  This effect, however, isn’t the same across all markets. Our model showed that companies are more likely to be less innovative when consumer tastes in a product category are more homogenous.

  For example, in pharmaceutical products, consumers often want similar things—effectiveness, few side effects, etc. When consumers want similar things, product offerings will have more similar characteristics, and negative advertising wars become more damaging for the firms involved. As such, producing innovative products becomes risky. The threat of a negative advertising war does all the work.

  However, in sectors where consumers differ drastically in their preferences, such as apparel, companies may benefit from offering differentiated products to larger consumer segments who appreciate the innovation, even when this move comes at the risk of negative-advertising wars.

  Politics is different

  The fact that negative advertising works in politics seems to be at odds with what we found with commercial brands. Indeed, when we extended our model to political competition, where a candidate’s objective is to obtain a larger share of votes than the competition, we found support for higher differentiation in the candidates’ positions, along with more negative advertising.

  The explanation for this is simple: The primary goal of politicians is to beat the opponent by any margin instead of maximizing their total vote count. Hence, strategies that shrink the market—or reduce the overall votes cast—aren’t as harmful to politicians, making negative advertising wars less costly and the incentive to reduce differentiation from the competitor less attractive.

• Pinar Yildirim, Maria Petrova, Ricardo Perez Truglia, Andrei Simonov (2024), Are Political and Charitable Giving Substitutes? Evidence from the United States, Management Science . Abstract

  We provide evidence that individuals substitute between political contributions and charitable contributions, using micro data from the American Red Cross and Federal Election Commission. First, we find that foreign natural disasters, which are positive shocks to charitable giving, crowd out political giving. Second, we show that political advertisement campaigns, which are positive shocks to political giving, crowd out charitable giving. Our evidence suggests that individuals give to political and charitable causes to satisfy similar needs, and some of the drivers of charitable giving, such as other-regarding preferences, may be driving political giving too.

• Mustafa Dogan, Pinar Yildirim, Alexandre Jacquillat (2024), Strategic Automation and Decision-making Authority, Journal of Economics and Management Strategy, 33 (1), pp. 203-246. Abstract

  This paper studies adoption and utilization of automation within firms of different organizational structures. We develop a theoretical model of organizational design with embedded cheap-talk. Specifically, we study a firm with a principal and two divisional managers, where production tasks can be automated in each division. Our findings show that there exists heterogeneity among firms in how they utilize automation based on their organizational structure. In specific, while more centralized firms may automate divisions facing higher risk and uncertainty, more decentralized firms choose to do the opposite. Moreover, as the overall automation capacity increases, firms follow distinctly different strategies to adapt to changing market conditions. With higher automation capacity, a firm is more likely to centralize decision-making at the top, rather than having a decentralized decision-making structure. This suggests that, the structure of firms and the role of managers may change as well, altering the allocation of decision-making rights within organizations. In consequence, as firms automate more and more tasks, mid-level managers become more focused on day-to-day operations and less involved in strategic decision-making on behalf of the firm. Finally, the paper shows that automation can be a strategic substitute to monetary contracts.

  Related
  Links

  Files

  17_Strategic_Automation__And Decisionmaking Authority
• Maria Petrova, Ananya Sen, Pinar Yildirim, “New technologies and political competition: The impact of social media communication on political contributions”. In The Political Economy of Social Media, edited by Filipe Campante, Ruben Durante and Andrea Tesei, (CEPR, 2024) Description
  Petrova, M., Sen, A., Yildirim, P. New technologies and political competition: The impact of social media communication on political contributions in 'The Political Economy of Social Media,' Campante, F, R Durante and A Tesei (eds) (2023). CEPR Press, Paris, London. https://cepr.org/publications/books-and-reports/political-economy-social-media.
• Gorkem Bostanci, Pinar Yildirim, Kinshuk Jerath (2023), Negative Advertising and Competitive Positioning, Management Science . Abstract

  Negative advertising provides information about the weaknesses of a competitor’s product. We study negative advertising with a focus on how it impacts product positioning for profit-maximizing firms. We build a model of informative advertising competition, where product positioning is endogenous and consumers have rational expectations. We show that despite the informational benefits of negative advertising, permitting it (as the Federal Trade Commission in the United States does) may lead to reduced product differentiation and lower consumer welfare, even in markets where firms do not utilize negative advertising in equilibrium. We then extend our model to political competition, where a candidate’s objective is to obtain a larger share of votes than the competitor. We show that political competition supports higher positional differentiation, along with more negative advertising than product competition, in line with observed high use of negative advertising in political races and their rarer use in product competition.

  Related
  Links
• All Research from Pinar Yildirim »

Professor Yildirim teaches a variety of courses in MBA, Executive MBA, and Executive Education programs focused on technology and media markets. Penn students can take a look at the current offerings at Syllabi@Wharton.

Past Courses

• AMCS5999 - Independent Study

  Independent Study allows students to pursue academic interests not available in regularly offered courses. Students must consult with their academic advisor to formulate a project directly related to the student’s research interests. All independent study courses are subject to the approval of the AMCS Graduate Group Chair.

• AMCS9999 - Ind Study & Research

  Study under the direction of a faculty member.

• MKTG2470 - Mktg Strgy Tech Platform

  This course focuses on the unique aspects of creating effective marketing and management strategies for technology-intensive on-line and off-line businesses. It addresses the effective competitive marketing strategies for winning in markets which are powered by technology: specifically, how firms create value for customers and how they can integrate technology in delivering a better consumer experience. While competitive marketing strategy is important for all managers, this course will be particularly useful to students who are planning to accept a position in leading technology companies, and marketing firms in which technology is likely to play an important role. In addition, the course will provide value to those who expect to work in consulting or investing in technology industries, and must analyze firm strategies. Course open to sophomores, juniors and seniors.

• MKTG2770 - Marketing Strategy

  This course views marketing as both a general management responsibility and an orientation of an organization that helps one to create, capture and sustain customer value. The focus is on the business unit and its network of channels, customer relationships, and alliances. Specifically, the course attempts to help develop knowledge and skills in the application of advanced marketing frameworks, concepts, and methods for making strategic choices at the business level.

• MKTG7470 - Mktg Strgy Tech Platform

  This course focuses on the unique aspects of creating effective marketing and management strategies for technology-intensive on-line and off-line businesses. It addresses the effective competitive marketing strategies for winning in markets which are powered by technology: specifically, how firms create value for customers and how they can integrate technology in delivering a better consumer experience. While competitive marketing strategy is important for all managers, this course will be particularly useful to students who are planning to accept a position in leading technology companies, and marketing firms in which technology is likely to play an important role. In addition, the course will provide value to those who expect to work in consulting or investing in technology industries, and must analyze firm strategies.

• MKTG7770 - Marketing Strategy

  This course views marketing as both a general management responsibility and an orientation of an organization that helps one to create, capture and sustain customer value. The focus is on the business unit and its network of channels, customer relationships, and alliances. Specifically, the course attempts to help develop knowledge and skills in the application of advanced marketing frameworks, concepts, and methods for making strategic choices at the business level.

• MKTG8990 - Independent Study

  A student contemplating an independent study project must first find a faculty member who agrees to supervise and approve the student's written proposal as an independent study (MKTG 899). If a student wishes the proposed work to be used to meet the ASP requirement, he/she should then submit the approved proposal to the MBA adviser who will determine if it is an appropriate substitute. Such substitutions will only be approved prior to the beginning of the semester.

• MKTG9950 - Dissertation

  Dissertation

• Service Award for the Associate Editor Role, Marketing Science, 2025
• Meritorious Service Award, Management Science, 2023
• Marketing Science Institute, Scholar Award, 2023 Description

  The MSI Scholars Program was established to bring together a select group of mid-career level academics, with the purpose of recognizing individuals’ excellence in scholarship, developing a cohort across marketing disciplines, and strengthening ties between scholars and MSI.

• Service Award as a Reviewer, Marketing Science, 2022
• Research Award, Facebook, 2021
• Dean's Teaching Excellence Award, Wharton School, 2021
• Best Paper Award, ZEW, 2021
• Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor, 2020 Description

  The Erin Anderson Award recognizes emerging female marketing scholars and mentors, while honoring and celebrating the life of Erin Anderson.  Erin was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline.

  To honor Erin and support her passion for encouraging women in academe, the Erin Anderson Award recognizes a female marketing scholar we anticipate becoming a leading marketing academic in the mold of Erin Anderson.

• V. Seenu Srinivasan Young Scholar Award in Quantitative Marketing, 2019 Description

  This award recognizes important contributions by a young scholar to methodology development in quantitative marketing.

• Distinguished Service Award, Management Science, 2018
• Teaching Excellence Award, Wharton School, 2018
• MSI Young Scholar, 2017
• Distinguished Service Award, Management Science, 2016
• Mack Institute Research Grant, 2014
• Dean's Research Grant, 2014
• Zicklin Center Research Support, 2014
• ISMS Doctoral Consortium - Faculty Fellow, 2013
• Wharton- Dean's Research Fund Recipient, 2013
• Wharton Mack Center Research Funding Support, 2013
• Wharton Public Policy Initiative Summer Research Program Grant, 2013
• Wharton Customer Analytics Initiative, American Red Cross Grant, 2012
• AMA-Sheth Foundation Doctoral Consortium Fellow, 2008 Description

   

   

   
• University of Pittsburgh Honoree, 2008 Description

   

   

   
• INFORMS Future Academician Colloquium Fellow, 2008 Description

   

   

   

• Advertising Turns Confrontational, The Wall Street Journal - 03/20/2025
• Charitable and Political Giving, Ripple Effect Podcast - 11/12/2024
• The Impact of Automation on Corporate Decision-making, Knowledge@Wharton - 08/20/2024
• Who Benefits in the Deal Between Reddit and OpenAI?, Knowledge@Wharton - 07/15/2024
• Insight: Are Automation and Robotization Changing How We Value Our Careers?, Harvard D3 Future of Work Series - 02/16/2024
• Does Negative Advertising Pay Off for Consumer Brands?, The Wall Street Journal - 01/25/2024
• Redefining Modern Luxury Consumption, Knowledge@Wharton - 11/07/2023
• What’s on Your Alexa Shopping List? How Retailers Can Win With Voice-assist Technology, Knowledge@Wharton - 10/23/2023
• Elon Musk polls Twitter users on whether he should step down as chief executive, Financial Times - 12/19/2022
• Elon Musk wants paid subscribers to account for 50% of Twitter's revenue, but half of its users won't pay to use the site, data shows, Business Insider - 11/26/2022
• A diminished Twitter faces a World Cup test for hate speech moderation, The Washington Post - 11/19/2022
• Candidates rely on social media, but platforms are changing, News Nation - 11/16/2022
• Twitter and Free Speech: What Is Musk’s Plan?, Knowledge at Wharton - 11/15/2022
• Is Twitter too ‘sticky’ to leave, or will Elon Musk’s chaos undo the glue?, Grid News - 11/09/2022
• Social media has evolved as a crucial tool during election cycles — but it can also be misused, NPR - 11/09/2022
• Newsletter: Essential Politics: Let’s talk about those White House student loan tweets, Los Angeles Times - 08/31/2022
• Social Media Usage Is At An All-Time High. That Could Mean A Nightmare For Democracy, NPR - 05/27/2022
• Elon Musk Agrees to Buy Twitter, The New York Times - 04/25/2022
• These Business Owners Made Their Feelings for Trump Clear, and So Did Their Customers, Time Magazine - 01/26/2021
• Political and Charitable Giving: One Rises, the Other Falls, UCLA Anderson Review - 06/30/2020
• The Surprising Similarity Between Charitable and Political Giving, Wall Street Journal - 01/01/2020 Description

  Why do people donate money to political campaigns? This question has vexed many scholars, especially because donations are often small and unlikely to affect the outcome of a race or curry influence with politicians.

  A working paper from the National Bureau of Economic Research has a possible answer: The paper’s findings suggest that the main motivation for political giving is the same as it is for charitable giving—the donor is driven by his or her desire for the positive feeling that comes from doing something good.

  The researchers noticed that the two kinds of giving often act like substitutes. When someone gives more to a political campaign, in other words, they are likely to give less to charity. The converse was also found to be true.

  “Political contributions and charitable giving may satisfy the same psychological needs,” says Pinar Yildirim, assistant professor at the University of Pennsylvania’s Wharton business school and co-author of the study. Maria Petrova, Ricardo Perez-Truglia and Andrei Simonov are the study’s other authors.

  To test whether charitable and political giving are interchangeable, the paper looked at contributions to the American Red Cross after a foreign natural disaster. The authors chose to focus on foreign catastrophes because they generate a lot of press coverage, which encourages people to donate, and, unlike domestic natural disasters, have little effect on Americans’ financial ability to donate.

  The authors found that within six weeks of a foreign disaster, the American Red Cross tends to receive about a 27% increase in the amount of donations. After looking at data from the Federal Election Commission, the authors also found that in the same six-week period after a natural disaster, political donations decline by about 3.75%.

  “That may seem small, but it’s statistically significant and could translate into a big loss over a campaign period for politicians, equating to about $562 million in political contributions,” says Dr. Yildirim.

  The authors also tested whether upticks in political giving reduced charitable giving. They looked at political ads on TV, which encourage people to give to certain candidates. Television viewers often see different advertisements, depending on their market. The authors found that viewers in counties that saw more political ads increased their political giving by about 9.2% relative to an adjoining county that saw fewer political ads, and decreased charitable giving by about 0.7%. While the second number is small, it does illustrate that there is a relationship between the two, the authors say.

  The authors looked to see if other explanations, like household budget constraints, could explain their results. But more charitable or political giving had no effect on spending on groceries, retail items or even lottery tickets.

  “Past economic research has found that people tend to make mental buckets for groceries and other expenditures. It seems that charitable and political giving are often put in the same bucket,” says Dr. Yildirim.

  It remains unclear how the substitution effect is likely to play out this fall as the U.S. faces a pandemic and an intense election season, says Dr. Yildirim.

• Big advertisers still shunning Ingraham’s Fox News show months after boycotts, Politico - 10/16/2018
• Why big spenders shun luxury brands when counterfeits hit market, World Trademark Review - 10/11/2018
• What does the end of net neutrality actually mean?, World Economic Forum - 06/15/2018
• Facebook's Value Rose by $17 Billion During Zuckerberg's 11 Hours of Testimony, The Street - 04/11/2018
• What Heavier Regulation Could Wind Up Costing Facebook, The Street - 03/28/2018
• Trump's fondness for Twitter no help to the company, San Francisco Chronicle - 01/11/2017
• Trump’s fondness for Twitter no help to the company, San Francisco Chronicle - 01/11/2017
• Big Data’s Big Muscle, IMF F&D - 11/01/2016
• How Facebook could affect your chances of getting a loan, Toronto Star - 08/10/2015
• The Consequences of Using Social Network Data for Credit Scores, Badcredit.org - 10/20/2014
• Rest in Peace: Planning for Your Demise, Digitally, Knowledge@Wharton - 03/26/2014
• Body Slams, Vicious Dogs, Tidal Waves: How Effective Are Today’s Violent Ads?, Knowledge@Wharton - 02/25/2014
• Technology Can Save the News -- If Readers Change How They Consume It, Forbes - 11/26/2013
• Technology Can Save the News — If Readers Change How They Consume It, Knowledge@Wharton - 11/22/2013
• Twitter for Dummies, Marketplace - 11/07/2013
• Twitter: What’s It Worth?, Knowledge@Wharton - 11/06/2013
• Fric et Fric et Instagram: Qui va profiter des photos que vous partagez sur Internet?, Fisheye (France) - 09/10/2013
• Cloud 9, Penn News Today - 05/22/2013
• Google Glass: Can 'Tech Cool' Become 'Market Cool'?, Knowledge@Wharton - 05/22/2013
• Upset about Political Bias in the Media? Blame Economics, Knowledge@Wharton - 05/22/2013
• Adobe's Shift to the Cloud: Is This the Start of a Trend?, Knowledge@Wharton - 05/08/2013
• Today's Forecast for the Weather Business: Increased Revenues and a Focus on Innovation, Knowledge@Wharton - 04/10/2013
• From Nike to marriage equality, controversy can be a good thing, OregonLive - 03/30/2013
• What’s the Deal with Groupon?, Knowledge@Wharton Today - 03/11/2013
• Facebook has New Competition, The Fiscal Times - 02/14/2013
• What Defines Success in Mobile Race?, Knowledge@Wharton - 02/13/2013
• How Instagram Can Make Money — Without Alienating Users, Knowledge@Wharton - 01/02/2013
• Twitter and Instagram: The Current Skirmish, Unfiltered, Knowledge@Wharton - 12/14/2012
• Facebook’s New ‘Social Jobs’ App — Like or Dislike?, Knowledge@Wharton - 11/20/2012
• Is Back-to-school Spending Making the Grade?, Knowledge @ Wharton - 08/30/2012
• Money from Friends: Finding the Right Revenue Model for Social Media, Knowledge @ Wharton - 08/29/2012
• Customer Analytics: A New Lifeline for the Red Cross and Other Nonprofits?, Forbes - 02/02/2012
• Customer Analytics: A New Lifeline for the Red Cross and Other Nonprofits?, Knowledge @ Wharton - 02/01/2012
• Media Bias and Advertising, Insead Blog - 01/26/2012
• Academic literature on new media, Insead Blog - 01/16/2012

Knowledge @ Wharton

• How AI’s Persuasion Style Mirrors Humans | Ethan Mollick, Knowledge @ Wharton - 11/25/2025
• Medicare Gaming and Health Care Profits: Where Did the Money Go?, Knowledge @ Wharton - 11/24/2025
• Adaptive Experimentation in the Age of AI, Knowledge @ Wharton - 11/24/2025
• Navigating Holiday Retail Trends Amid Economic Uncertainty, Knowledge @ Wharton - 11/21/2025
• Navigating Marketing Shifts Amid AI, Inflation, and Cultural Change, Knowledge @ Wharton - 11/20/2025
• How California’s New AI Law Seeks to Safeguard Children, Knowledge @ Wharton - 11/19/2025
• How Evolving Data Trends Are Redefining Multi-Sport Performance, Knowledge @ Wharton - 11/19/2025
• Fighting False Information Online | Eric Clemons, Knowledge @ Wharton - 11/18/2025
• How Are Companies Using Gen AI in 2025?, Knowledge @ Wharton - 11/17/2025
• Look Them in the Eye: Strengthen Teams and Trust, Knowledge @ Wharton - 11/17/2025